We had the good fortune of connecting with Ed & Jess Sarkissian and we’ve shared our conversation below.
Hi Ed & Jess, is there something you can share with us that those outside of the industry might not be aware of?
Compared to other professional licenses, getting a Real Estate license is relatively easy. This creates a false impression of what it takes to be a successful professional in this industry. To be a great Real Estate Agent you must also be a great communicator, you must be organized and manage your time effectively, you need to be a great marketer, you need to be a great listener, you must be able to analyze data and communicate your findings, you’ll need to have negotiation skills, and you definitely need to be personable. Those are just the fundamental skills/attributes you need to have.
So, it takes a lot to be successful in this industry. Most people think that Real Estate Agents have it easy and they all make a lot of money. This couldn’t be further from the truth. The top tier Agents are definitely doing well and that’s after years of hard work and sacrifice, but most Agents are barely getting by.
Also, oddly enough, a considerable portion of Real Estate Agents don’t actually own any property themselves. I know, SHOCKING, right!? That’s partly why Jess and I wanted to get involved in this business. We started as investors, developed all the transferrable skills listed above in the corporate world, then decided to help others gain their financial independence by leveraging real estate opportunities.
What should our readers know about your business?
Jess and I are not new to Real Estate. We have been buying and selling real estate for about fifteen years. We first met, fell in love, and married while we were in the corporate world as multi-unit senior leaders in retail. Although we were both making great incomes and using that to further our real estate investments, we didn’t have control over our time and were beholden to an ever shifting company culture. That’s when we decided to invest in ourselves and create a brand we can be proud of.
We did our research and decided to join a growing Real Estate brand called Next Home. Next Home fit our values and principles because we believe in #HumansOverHouses. Next, we signed with a local broker (Sean) who started an office named the Next Home Luxe Group. Sean managed to develop a great team of professionals focused on helping each other be successful and always doing things the right way.
Under the Next Home Luxe Group, we established the Ed & Jess Team! Jess and I are focused on helping others achieve their goals through residential real estate. We’re committed to integrity, transparency, and always putting our clients first. From personal experience, too many Real Estate Agents put their needs ahead of their clients. We’re in it for the long-term, which is why our reputation matters more than any one deal.
This has not been an easy journey. Being successful in this industry requires effort, time, a good strategy, and monetary investment. We sat down, developed a long-term business plan centered around marketing and relationship management. We then identified each others strengths and opportunities (we don’t use the word weakness, just opportunities to improve) and divided up responsibilities accordingly. That way, we can focus on efficiency and providing the best experience for our clients. Jess and I will undoubtedly experience many more challenges, but we always focus on the three things we can always control: how we act, how we react, and our general mindset.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
San Diego is AMAZING! There’s a reason why it’s known as “America’s finest city”. We consider it a hidden gem. It’s odd to refer to a city of 1.5 million people (3.3 for the county) as “hidden”, but most people don’t even consider San Diego when they think of major/popular California cities. Candidly, both of us grew up in Los Angeles, but we fell in LOVE with San Diego after moving here almost a decade ago.
Our friends and family visit us all the time. Our go-to activities include hiking various trails (Torrey Pines is a favorite), visiting incredible beaches (La Jolla, Coronado, Ocean Beach, etc.), exploring the Gas Lamp District and Little Italy, learning more about local culture in Old Town and Balboa Park, taking part in various city tours, and of course experiencing the amazing nightlife including incredible must-visit restaurants peppered throughout the city.
We live in downtown next to Petco park (which we believe is the BEST baseball park in the country), so we also like to catch Padres games or other events at Petco. We also recently attended a concert at the new Rady Shell, which is an INCREDIBLE music venue.
There’s so much to see, experience, and do in San Diego. Even a week-long trip wouldn’t provide enough time to truly explore the city. That’s why we recommend moving here 😉
Who else deserves some credit and recognition?
In our experience, nobody achieves greatness without support, encouragement, mentorship, love, and most importantly, struggle and effort.
Jess and I have been fortunate enough to be surrounded by incredibly inspiring people who are focused on perpetual growth and improvement. Both of our families have encouraged us to take risks, bet on ourselves, and never give up. We also have a close circle of friends who are all successful and supportive. We all genuinely want to see each other succeed and that’s why we’re all willing to listen, give advice, and do business together.
We also owe a great deal to mentors who have guided us along our professional journeys. Currently, our Broker Sean Baroni and Realtor Artin Hovsepian help us navigate an ever evolving and complex industry.
Additionally, we’re avid readers. We believe a good book can save you years by avoiding mistakes, following the right strategies, and most importantly, maintaining the right mindset. Some of our favorites are: “Outliers” by Malcolm Gladwell, “Atomic Habits” by James Clear, “How to Master the Art of Selling” by Tom Hopkins, “Rich Dad, Poor Dad” by Robert Kiyosaki, “The Infinite Game” by Simon Sinek, “Good to Great” by Tim Collins, and “The Speed of Trust” by Stephen Covey.