We had the good fortune of connecting with Diana Bertolín and we’ve shared our conversation below.
Hi Diana, is there something that you feel is most responsible for your success?
The most important factor for our success is to build a great team. That each person feels free to say their opinion or ideas, and is able to develop their skills. It’s also very important to help each other regardless of whether it’s from a specialty that is not ours.
Alright, so let’s move onto what keeps you busy professionally?
Our art is born out of the idea of moving and connecting people with spaces and products printed with our patterns or illustrations. About Agustina, we created the
brand with the idea of providing services related to interiors, which already
existed, with a new vision to evolve and solve current needs. Our designs manage
to create a strong bond with the final customer, who can appropriate the pattern or
mural by customizing its color, scale or size online, or creating a new one special
for that project together. Also, applying our designs to day-to-day and home
products sprout limited collections of cushions, bedding, silk scarves, towels…
A FAN OF follows the same idea, applying our patterns and illustrations to
handmade fans, and also giving the possibility to make small customized
collections based on our designs or creating a design from the beginning using the
client’s idea. We also collaborate with other artists who apply their designs to our
All our materials and products are sustainable, locally produced and printed with
At the beginning it wasn’t easy to find a way to produce small collections
customized for clients. But over time, we’ve built a network of workshops that add
value to our work and make it easier.
We believe that having a work team based on trust and mutual respect is the good
way to develop our best art and have good dealings with our producers.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If we focus on the neighborhood of Gràcia where we have the Studio, we would definitely visit loads of workshops of local artists, we would go for a glass of wine at Plaça Virreina and end up eating at the Somodó Restaurant. Then we would visit Gaudí’s Casa Vicens and go to a bikram yoga class at Hot Yoga Barcelona. To end the day, we would go to dinner at the Berbena, dance at Almonds Bar and drink some gin-tonics at the Elephanta.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate my shoutout to my partner, Oscar. He has always believed in me and has paved the way for me to develop all my ideas.
I also want to make a small recognition of my career to historical brands like
Marimekko, which made me discover the power of prints and color applied to
fabrics, wallpapers and any surface that takes part in interior spaces. Our brands
are built from the observation and knowledge of how color, shapes and textures
affect people; Agustina, a surface design studio for interior design projects, and A
FAN OF, a brand of contemporary design fans.
Instagram: @afanof__ & @agustinastudio
Linkedin: Agustina Studio
Other: Pinterest: afanof_eu & agustinastudio