We had the good fortune of connecting with Destiny Frye and we’ve shared our conversation below.
Hi Destiny, can you walk us through the thought-process of starting your business?
I was 23 years old when I started my first business. It was when I was in New York after many failed restaurant/nanny jobs. I wanted someone where I couldn’t be fired for whatever reason, and that was happening a lot to me. And it affect my self esteem because I knew I had an amazing worth ethic. You don’t move from San Diego to New York City at 17 if you were unmotivated and lazy. But being replaced in the work field was inevitable. So with less than 1,000 dollars, I started my first business with my best friend Amy who was also from California living in New York and was an English teacher at the time, we got our business plan and named our business
“Movement N Motion” full service birthday party 🥳 and on-site recreational classes at a luxury apartment building in manhattans, which evolved in to a commercial dance team, to later on
Turn into owing my own studio at Roosevelt Field Mall in Long Island New York.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Hip-Hop Dreamz was the first ever all hip hop school on Long Island New York. Culture drives our economy and our education system. There was no Hip-Hop school on the island especially run by a 25 year old young black woman. So it was especially important for me to show representation that it can be done. We have performed at Madison square garden , the barclay center , New York Fashion Week, CitiField , Wonderoma TV Show , with 2 billboard in Time square. With the use of social media we used the platform to go out business content, and the content of our students. With daily Hip-Hop Videos, the brand had life of it own. We’ve created original music and web series and given back to our community through scholarships, and it really took my life by complete storm. But learning business takes time and trial and error. And running such a strict company you always have to find ways to re-invent yourself. And making sure social media is being used properly! For positivity, because sometimes the internet can be a dark place. And we’ve faced many challenges because of it, but we also faced many triumphs as well.
After pandemic began, I wanted to take my life in a different Direction. I had spent close to 14 year in New York away from home and family. And after find out I was expecting my first child “Wes Frye “ I decided it was time to move back to Southern California.
Although I am not a native New Yorker , moving back was the hardest decision I ever made in my life thus far. When New York calls you , you have to answer! And it really shaped my adult life in ways I never really be able to grasp until I’m much older I suppose. And my intention was to keep it running , but after pandemic and the work force has changed so much making it harder to find employable staff, we’ve now made the decision to move the business from New York to So- Cal. So this interview couldn’t have come at a better time to announce the evolution of my brand. Hip-Hop Dreamz So-Cal coming fall of 2022 . And being back home and so close to Hollywood and the entertainment industry the opportunities are endless .
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We would always take our students from New York to So-Cal so first thing is getting some real authentic Mexican food outside on a gorgeous day
Then we hit up the beach obviously!
Find some really trending Restaurants and bars.
Find an outdoor mall do some shopping, without starbucks.
Get manicures and pedicures!
Maybe a massage but that’s treat
Swipe that credit card! And you are living the California life
Nothing better 🙂
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The main inspiration behind my success is my family. My mother original from Chicago Illinois moved out to Southern California in the early 1990s to raise my old brother Darius and me. And all our life our mother directed dance teams and after school programs . Got her bachelors in child development and her masters in human physiology. And just showed up that no matter what you always continue to better yourself. In 2002 she started our first dance team called “ Small Frye Dance Academy “ which evolved her to open her own studio called “ The Origin Hip-Hop Academy “ in 2010, now located at Westfield Mall in Mission valley , San Diego . So if my brother and I. ( dancer & film director ) were raised where it was okay to be creative we wouldn’t be where we are today. Because I know in a lot of families being a creative artist is not necessarily encouraged. So for that, I’m forever grateful for that huge advantage.