We had the good fortune of connecting with Desire’e Borja and we’ve shared our conversation below.
Hi Desire’e, is there something that you feel is most responsible for your success?
The road to success for any entrepreneur is never an easy one. Testing our limits, pushing boundaries, breaking the norm, setting new standards, and seeing exactly what we are made of are innate characteristics of any successful entrepreneur.
Starting from a secluded childhood on the island of Oahu to becoming a business owner in California, in an entirely new industry, proves my tenacity and confidence in my product. If I ever have a time of doubt, I always remind myself of how far I have come.
Taking risks is a part of the game. My advice is always charge forward relentlessly knowing that “you got this”.
What should our readers know about your business?
CBDIESEL is always nano, vegan, non-gmo, kosher, and pectin based. Our cannabis nanotized gummies offer an onset time of five to ten minutes as opposed to the standard thirty minutes. This formulation allows our customers to consume their medicine in a fast and all-natural way. Our gummies come in an assortment of natural flavors; mixed berry, watermelon, lemonade, blood orange, and are dosed at ten milligrams with three milligrams of full spectrum CBD.
We also have an infused CBD with CBG gummie line in the exact same flavors as our cannabis line. I have utilized the experience and knowledge from six years in the Hemp/CBD industry, to create a product that can be bought and sold over the counter. Each non-psychoactive gummie contains twenty milligrams of full spectrum CBD while being paired with five milligrams of a rare CBG cannabinoid. This makes every gummie twenty-five milligrams with ten gummies per pack. CBG is exceptionally powerful as an antidepressant, muscle relaxant, antibiotic, anti-fungal agent, and a blood pressure reducer.
We created a product which sets a new standard for infused edibles. Our customers are our number one priority. This focal point is the key factor behind the success of CBDIESEL! We are dedicated to being incomparable in customer service and quality of gummie each and every time.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The ocean is just like the career path of an entrepreneur, unpredictable and really fun. Anytime you can get to your favorite surf spot or jump in a Hawaiian outrigger canoe. Do it. Your body and mind will thank you.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I am extremely lucky to have very good friends that just happen to be industry experts. These friendships span a few decades, way before their celebrity status in the cannabis industry. Jesse Zaragoza (Z brand consulting), Roby Patterson (Front Range Biosciences), and Adam Yudka (Gold Flora) have all played various advisory roles in CBDIESEL. These individuals have also contributed support, effort, mentorship, and encouragement in my growth as an entrepreneur and business owner. CBDIESEL’s success and my accomplishments in the business world have been amplified by these individuals.
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