We had the good fortune of connecting with Cristal Balk and we’ve shared our conversation below.
Hi Cristal, how has your perspective on work-life balance evolved over time?
A new entrepreneur always starts with an unbalance life until they are able to change their mindset, bring in the revenue needed to maintain the business, and willingness to work differently where they see a balance between work and living a healthy life. It was not until two and half years later of being in my business that it hit me. I was working 24/7 and I was not living my life. I was a slave of my business and I was told that in the beginning I had to salve myself to the business in order to make it work. My life changed when I saw this quote by Albert Einstein, he said, “Strive not to be a success, but rather to be of value” that made me think of the direction I was heading with my business. My whole perspective of how I operated in my business shifted completed and what “value” did I want to bring into people’s life? In order to bring value to my clients, I had to changed my work life balance because I was burning myself very quickly and there is so much more to life than to work 24/7. There was a purpose and that was to leave a legacy behind by helping people tap into their true passion in life, and educate the importance of taking care of themselves and their business. I may be in marketing but my career is so much more than that. Often times I am fixing people’s businesses by making sure they have all of the information needed so that they can make an informed decision. Now, I have broken down my work on a weekly basis where my heaviest days are Monday-Thursday and Friday’s are administrative work. I got assistants to help me work on the little details that are time consuming, which leaves me more time to focus on my clients, my family, and to enjoy life. Everything is possible when we structure ourselves. The balance is by figuring out what works best for you and what you need out of life.
What should our readers know about your business?
Unstoppable Marketing Solutions is my first business and that is where my journey of entrepreneurship began. Now, I am involved in residential real estate and soon I will be tapping into commercial real estate. Unstoppable Marketing Solutions was my biggest challenge that I have ever encounter. I came from a long line of family members in technology, marketing, etc… but owning my business was something no one ever taught me. Ownership is something you have to live in order to understand the process. When I started my marketing company, I was in university, so I was trying to do everything all at once. It was not until I graduate with my Bachelors that I gave my 110% to the business and that’s when I began to grow significantly. The first two years of starting the business was brutal because my budget was minimal and I had to do everything myself. I was also trying to figure out which marketing areas to focus on and who were my audience? In the beginning, I took whomever would hire me and that is when I realized being selective is important especially when giving quality work. As time progressed, I started to get affluent clients who were ready to receive help and who were not fighting me for the price. Along the way my mindset shifted, I learned to value myself and my work, then everything started to fall into place. I started to see ” what value can I provide?” Then I counted the number of people I wanted to help rather than how much money I wanted to make. Perspective and mindset are everything. As a Marketing Strategist, I teach people about confidence, being genuine, truthful, and bring value into their client’s life and then the money always follows. Think of how you will help a person instead of stressing over the money. Your life will become more enriched when you shift your perspective as “how can I help you” rather than ” this is how much my services/ product are.” At Unstoppable Marketing Solutions we are all about bringing value, commitment, and result driven. We want to make sure you are happy with the results and along the way seeing the value we provide for you.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am truly lucky to live in San Diego, CA because there is so much to do, especially so much to do near beaches. If my friend was staying for a week I would ask the persons interest and then I would decide, but in the meantime some must visits for San Diego are the Zoo or Wild Animal park. We have the #1 best Zoo and it is known area for both kids and adults. Then I would take them to Coronado Hotel to eat dinner while sitting outside and watching the ocean. Then I would take them to Balboa Park and take some pictures for sight seeing since there is so much history there. As for lunch, I would take my friend to George’s at the Cove and east the lobster sandwich, which is truly delicious. Then we would walk near La Jolla Cove. Then one night we would experience the whole Club Crawling were we are taken to 4-5 clubs and experience different one’s. I would take my friend to Salud! and experience the best tacos in San Diego along with the culture of Mario Logan. I would take my friend to a Padres game (if in season) because the hotdogs and Estrella Micheladas are incredible. After that I would take my friend to Sea Port Village and visit the USS Midway Aircraft Carrier Museum since San Diego is filled with military history. Then we would go to Sea World because the rides are great and so are the shows. At last, I would finish the week with party bus to the Temecula Wineries.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to give a shoutout to every person who genuinely took the time to mentor and guide me by believing in my capabilities. I want to give special thanks to my husband who believed in my work and for always challenging me to be better. I want to also give thanks to all the women in the organization that I am involved in called World Women Conference and Awards because every global leader has played an important role in my growth as a leader. I am lucky enough to be surrounded by strong, powerful, genuine, and graceful women. To my WWCA- San Diego team who have done so much for our community and I am so proud of strength and commitment you all have with your businesses, families, and community- you all inspire me!