We had the good fortune of connecting with Cole Friedman and we’ve shared our conversation below.

Hi Cole, what is the most important factor behind your success?
COMMUNICATION You’re probably reading this saying “what a corny answer Cole”, but hear me out on the importance of communication and it’s role in the success of my business.

As a graphic designer, I work as an extension of my client to bring their ideas to life in a meaningful and memorable way. It’s just an added bonus that I make sure to have fun while doing it.

SUCCESS
Success is arbitrary, but for me, success is creating design that allows my client’s business to better connect with their audience. I’m proud to have done just that in sectors like apparel, beverage, restaurant, celebrities, surf / skate, and so much more.

EXTRACTING INFORMATION
Great design isn’t just cool to look at, but also represents the business’s significance. Every project has its own unique goal. My job is to extract that information from my client’s mind and make it tangible. Understanding what the business is selling, who they are selling to, and who they want to be, are all important questions to answer before the creation process.

MOOD BOARDS
It can be difficult to articulate our ideas. Everyone has different interpretations of what they deem to be “cool” or “modern” so I’ve found great success in creating mood boards that help drive conversation about client’s preferences. This way there is an open line of communication that is structured from visuals that we both agree on.

Contrary to popular belief, graphic designers are not mind readers. As much as I’d like to have that magical talent, I derive my success in my ability to communicate and build long-term relationships with my clients.

Alright, so let’s move onto what keeps you busy professionally?
I am a freelance graphic designer dedicated to creating bold eye catching graphics and building long term relationships. I understand the need for quick turnarounds while being diverse in artistic styles. I am also particularly experienced in conceptualizing. Throughout my work experiences, I have learned to think critically and to successfully position graphics / branding with purpose towards a demographic or category. I collaborate well with both artists and clients along with adapting to new categories and creating future trends. When you hire me, you are not just getting an artist, but also a business-minded entrepreneur who has successfully grown numerous brands.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would not be where I am today without the support of my friends and family. My mom has always been my number one fan and has always shown her constant support. My dad who has served as a mentor with his vast knowledge and success in the surf and activewear industry. Both my parents have instilled an entrepreneurial ethic in myself at a young age and I am forever grateful for their love and guidance. Most importantly, a special thank you to all that have entrusted me in being a part of your brand and to those eager to work together in the future. I hope you enjoy the artwork as much as I enjoyed creating it for you!

Website: https://www.colefdesign.com

Instagram: https://www.instagram.com/colefdesign/

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