We had the good fortune of connecting with Cindy Jimenez and we’ve shared our conversation below.
Hi Cindy, what are you inspired by?
In one word, I would say ‘people’ inspire me the most. I am not only inspired by the team I work with, but also the people I work for.
I had not realized how inspiring a group of coworkers could be and how impactful my role as a leader could be as well. I see the importance that my business has on their lives. Even though it can be difficult for a small business in Mexico, by offering good benefits and a strong work culture, I am impacting their lives, and they can transmit this positivity to aspects outside of work.
On the other hand, meeting my clients and getting to know them inspires me too. There are always stories behind a design project that I love to hear from them. Knowing that through my work and designs I can help improve their quality of life inspires me to provide a great service. I appreciate their trust in us to open the doors to their homes and businesses. It is humbling to be trusted with their projects and to help materialize their dreams with our quality materials and professional approach.
Let’s talk shop? Tell us more about your career, what can you share with our community?
We are passionate about design and the impact this has on our lives. We believe that having a quality product, a lot of variety, and an excellent customer service sets us apart from other businesses in the market. I’m the proudest of our growth and completed projects. I am excited to show our customers our upcoming collections, such as wallpaper and decorative items with fine lines, abstract shapes, and vibrant colors.
Behind these designs and projects, there is a story of hard work and initiative. My experience as a mom entrepreneur in Mexico has shown me that nothing is ever easy, but it is a matter of perspective. I see growth in every obstacle, a chance to learn something new. There is no hard task; it’s just a matter of working hard and seeing it as a learning opportunity.
If I can do it, you also can. I started in my kitchen table, seeing clients at home. Although it seemed like I didn’t have the time, I made the time to start this business. This sometimes meant working late at night after putting the kids to sleep to make a Facebook page. Little by little we have grown, and now we’ve upgraded to a beautiful showroom.
This is out of the norm for mothers in Mexican culture. There are not many entrepreneurial opportunities for new moms in our country. But I believe that obstacles are only in our mind. With courage to face our fears, we can do what we love the most. It is just a matter of believing that you can achieve your goals. There is never an ideal environment— you have to create it by taking the first step!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love living by the border and having the best of two totally different worlds. If my best friend were visiting the area, I would take them on a food tour of Tijuana and other places in Baja California. We would start in Tijuana by having dinner at Caesar’s Restaurant, where the Caesar salad was invented. Then we’d walk in Tijuana’s downtown, perhaps have some mezcal in Calle Sexta and finish off with dessert at La Justina in Calle Revolución. We could also check out an art exhibition or an IMAX show at CECUT, our iconic cultural center. I’d also take them to the boardwalk in Playas de Tijuana to see the sunset and the border with San Diego. We could get a glimpse of Imperial Beach through a fence dividing the water between the two countries.
Then we would make our way to explore other places in Baja, such as visiting the Rosarito Beach Hotel and walking on the pier. We would also stop for some lobster in the little town of Puerto Nuevo and shop at the colorful “curious” for candy and souvenirs. Lastly, we would try more delicious seafood in Ensenada and try Baja Med cuisine, a fusion of Mexican, Mediterranean, and Asian cuisine, in Valle de Guadalupe where we could also do some wine tasting!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family and team definitely deserve a big shoutout! I remember our first projects when it was just my husband and me installing wallpaper without having a team or help. When you first start a business, you start small. But you can’t start alone; you need other people to help in the little things that actually make a big difference in how you deliver results to your clients. From the people that help pick up your mail to the person who sends flowers after a bad review, every detail counts.
My team, who always believes in me, also deserves recognition. They put their trust and their future on me, and this is reflected in their commitment level. I am incredibly grateful for them.