We had the good fortune of connecting with Christa Sisson and we’ve shared our conversation below.
Hi Christa, what was your thought process behind starting your own business?
I’m still at the phase where I look around and think, “Business owner? Who? Where?”. That being said, starting my own business was less of a thought process and more of a passion move. I had just come off maternity leave (during COVID, I might add), and suddenly my whole outlook on life was changed. I have seen the gaps in care for years and knew that families needed the home connection piece of communication to be successful in therapy. I never dreamed of owning my own private practice (except maybe around retirement age), but I finally reached a point where I realized that the only way to help families and advocate the way I knew best was to get my ideas out in the world.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
The vision of TideSpeak is to recognize that communication is beautiful in all of its forms, even the “messy” ones. Speech therapy does not have to be what we’ve all seen in the movies- sitting at a table, drilling words and sounds over and over and over until ultimate perfection is achieved. In my experience, moving the body and developing relationships promotes real communication way faster than rigid structure and routine. Each person has a voice, and that person’s version of how they speak is just as important and captivating as using articulators to produce sounds from the mouth. Communication is more than just speaking words. The word TideSpeak was created to captivate the idea that communication is like the tide. It ebbs and flows. It can be fluent, beautiful, and captivating. It can also be dangerous, disorganized, and messy. It can be steady, growing with time and exposure to the elements. It can come quickly in bursts and then disappear like it was never there. I think TideSpeak toes the line of what society thinks is effective communication and what the rest of the world needs to accept.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This is difficult! I try to visit SO MANY different places each week, but I’ll give it a try. Itinerary Day 1: Wake up early and grab coffee at OB Beans, walk on the beach, and then hit up Breakfast Republic in Point Loma for brunch. Explore Liberty Station, have lunch at the public market, paddleboard some, take photos at my favorite sign ever in San Diego (You Are Exactly Where You Need to Be), and end with a dinner picnic in Liberty Station. Day 2: Wake up early again (sorry friend), grab a Better Buzz Best Drink Ever and avo toast, hike Torrey Pines, explore the beach for the day, and grab some food at a restaurant on Carmel Valley Road. Day 3: Sleep in, grab food at Newbreak Cafe in OB, visit La Jolla Cove sea lions, snorkel the cove, grab some food, and explore the shops. Day 4: Grab a coffee and breakfast at Better Buzz at Mission Bay, walk around the bay and beach, grab lunch, paddleboard on the bay, go home to nap, and finish the day with dinner at The Fish Market downtown. Day 5: Visit the USS Midway, catch the ferry across to Coronado, bike or walk to Orange, get Lobster West to go and eat it on the beach, explore the Del, and explore the shops. Day 6: All things Balboa Park! Zoo, botanical gardens, museums, etc.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband, Brandt, was a huge part of my pivotal jump into being a business owner. I may never have jumped if not given the little push that was his total trust in me that TideSpeak would be successful. I also may have never jumped if not for the birth of my son, Harrington. Being a mama made me realize how difficult parenting is, and it made me want to connect with families even more on a personal level to support them. Of course, I owe a ton of gratitude to our amazing San Diego community. Families have allowed me into their homes and lives, and I am grateful for their trust and openness. I spend my days working in various small businesses, parks, and other areas. I love the deeper connection I am forming within this community that I am proud to call my own.