We had the good fortune of connecting with Chloe Johnson and we’ve shared our conversation below.

Hi Chloe, what was your thought process behind starting your own business?
The most recent business I have started is a wedding gown company called L’Amour and Lace that sells high quality wedding dresses for under $1,000. Whenever I decide to jump into a new endeavor I try to make sure it is solving a niche problem. With the wedding dresses, I found that the industry was charging around a 1,200% markup on these gowns and forcing brides to make financial sacrifices in order to have their dream dress. I wanted to restore a little justice to the industry and make gorgeous gowns accessible to everyone. There is something highly motivating about growing a business that solves a problem for people.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am so excited about my wedding dress company L’Amour and Lace and the way it will level the playing field for every bride to have an option feel their best in a dress they love and that they can afford. I have started 3 companies now before the age of 27 and I think what I have found the most helpful is to not think too much. I jump right in and I set deadlines and I don’t worry about making it absolutely flawless before I launch. I accept that every company will grow and evolve in its own way and I approach with an open mind and strong work ethic.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If you’re ever in Salt Lake City, make sure to head to Main Street for dinner at White Horse and then take the after party up the street to Keys on Main piano bar. That’s a perfect recipe for a fun night!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
IKA Social. Michael Ikahihfo encouraged me to start my first company and shared his advice and hard earned knowledge on the social media management industry without reservation.

Website: lamourandlace.com

Instagram: @lamourandlace

Linkedin: Chloe Johnson

Youtube: Bangtan Blondes

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.