We had the good fortune of connecting with C-RIZ & Ileana aka The Fab You and we’ve shared our conversation below.
Hi C-RIZ & Ileana, what was your thought process behind starting your own business?
Ileana: When I was attending college at the Fashion Institute of Design and Merchandising in Los Angeles, I had mixed ideas of what I wanted to do with my degree since it was so broad—I studied visual communications which is pretty much all visual design concepts from graphic design, to styling to making blueprints for a store front or business. I decided that LA wasn’t for me and once I moved back to San Diego I had a clear vision on what I wanted to do—and that’s how The Fab Shack was created! I knew I wanted to be my own boss so I could control all creative aspects to be able to fully express my art and designs. On top of being in an industry that is very competitive and a top polluter to our planet unfortunately (the fashion world) I wanted to make my business as eco-friendly and sustainable as possible. Those are my main focuses when I was starting my business—having good morals to not create more pollution and trash. Cris: While studying the music industry and trying to learn from “the big guys”, I discovered that in most cases the artist was being exploited by the demands and legal bonds held by contractual obligations…Us coming into the business as artists, we wanted to build a safe environment to create and be able to express our art freely with no ties and bonds.
Alright, so let’s move onto what keeps you busy professionally?
We are both very excited for what we have planned and what is coming soon! We are getting ready to debut our very first official collaboration, Ocean Grown Records x The Fab Shack a repurposed line. It’s a collaborative effort in which we outsource and repurposed vintage goods to create one of a kind pieces, rebranded for Ocean Grown Records. The main purpose of this collab between us, is to spread the word of not just the vintage-side, but also the secondhand repurpose market. We believe that collaborating this way, is far more sustainable and way more fun for us to do, than a conventional collab between brands nowadays.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Once Trujillos in the SDSU area opens back up, that will be the first place anyone in San Diego should stop and eat at, right before heading down to cruise and check out the Mission Beach Boardwalk. We go to Beach House for a few drinks to catch the sunset and enjoy the classic San Diego beach vibes. Then we would either finish off the night going to CRIZ’s gig at Tipsy Crow in Downtown or go to the Music Box to catch a show.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We first and for most would like to thank our father, Pops. He started his own company while running an enterprise for somebody else over 30 years ago and once he left that job he has been working for himself ever since. Growing up, helping him at work, listening to how he handled his business, it all has shaped us and taught us what we now, to run and operate a successful business. We also would like to give a shoutout to Casa de la Cultura, (now known as CEART), a creative art center for the community in our hometown Tecate, Baja California. Where we spent many hours after school and also during summertime, doing arts and crafts, dancing, learning how to play the piano and overall just absorbing the arts in general. Going to that art school definitely established the art bug in both of us and it has carried us till this day to stay creative and follow our dreams while freely expressing ourselves.
Instagram: @thefabyouu / @thefabshackk & @djc_riz / @oceangrown_records
Twitter: @thefabyou @thefabshackk / @djc_riz @sdoceangrown
Youtube: The Fab You & Ocean Grown Records