Meet Brian Gruber | Chef

We had the good fortune of connecting with Brian Gruber and we’ve shared our conversation below.

Hi Brian, do you have a favorite quote or affirmation?
The quote “How you do anything is how you do everything” resonates with me because it highlights the idea that our approach to small, everyday tasks, even mundane, often reflects our broader attitudes and values. It suggests that consistency in our actions—whether we’re tackling a minor chore or a major project—can reveal deeper aspects of our character and work ethic. If you take pride in the little things and strive for excellence, it often carries over into more significant areas of your life. Essentially, it’s about the integrity of your effort and how it shapes your overall approach to life.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I got to where I am today by starting out as a private chef, then diving into food sales with US FOODS. That experience taught me the ins and outs of running a restaurant. It wasn’t easy—I put everything on the line to open my own place, choosing to buy a business instead of a house and gambling with everything I had. Overcoming the challenges meant embracing risk and staying determined.

The key lessons I’ve learned are the importance of resilience, the value of experience, and the need for unwavering commitment. I want the world to know that my journey is a testament to passion and perseverance. My brand represents not just great food, but the dedication and risk it took to bring it to life.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love venturing into Mexico and eating at the various street vendors. I feel like doing so, gives me a direct line into a different culture and how they enjoy their food. We would first go on a culinary adventure from street vendors to 5 star restaurants. Then we would head down the coast to surf our asses off. Venturing into Valle de Guadalupe would also be a must. Indulging at Michelin rated restaurants would definitely be on the docket. Basically, a week of golf, food and surf!

Who else deserves some credit and recognition?
My family deserves a lot of credit. Their love for food shaped me as a chef by exposing me to different flavors and techniques, showing me the value of tradition and hard work, and always encouraging me to get creative in the kitchen.

Website: https://www.NotoriousBurgers.com

Instagram: instagram: /notoriousburgers

Linkedin: Brian Gruber

Twitter: notoriousburger

Facebook: https://Facebook.com/notoriousburgers