We had the good fortune of connecting with Biggie Babylon and we’ve shared our conversation below.
Hi Biggie, how do you think about risk?
Sometimes you have to completely start over and risk it all to get what you want. But of course, don’t mistake a risk for a gamble. You should be calculated and do your due diligence in any risk you take, especially in business. Have a goal in mind, make a plan, and execute with 110% effort. Give yourself the best opportunity to succeed but if you do fail, don’t be discouraged. Use your experience as a lesson learned and get ready to risk it all again because life is too short to not go after your dreams.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I make music to tell the story of my success and my struggles, my love and my despair, and my history and my future. Being a six foot two, three hundred fifty pound descendent of ancient Babylon with a bald head and a beard definitely helps me stand out! I am most proud of the evolution of my music and the recognition it has been attaining. In my career I have been nominated twice for the San Diego Music Awards in “The Best Hip Hop/ Rap category” in 2018 and 2020, I am the only 3 time winner in history of the “Hotshot” contest on Jammin’ Z90 radio, and two of my songs have hit the top 10 on Digital Radio Tracker’s global charts for independent artist. My music and I have been written about in magazines, newspapers, and blogs worldwide. What sets me apart is that I insist on hiring professional producers to craft music that I feel can compete with the sound of any major artist out there. As I have gotten more and more recognition and nationwide radio play, I now have major producers reaching out that want to work with me. From the best producers in San Diego like Thom Genius, Josh Franks, Trackhead, and Dabato to producers with Grammy awards like Street Symphony and D.O. Speaks from Atlanta. But there are lots of professional artists out there with great music so that’s when you have to take it to the next level which is not easy and not cheap. The main thing that independent artists need to understand is that if you are not signed to a deal, you have to spend the money yourself that a label would typically spend for you in order to market your music and brand. You need a budget to do regional and national radio promo tours, manufacture merchandise, and spend on advertising. I was lucky enough in my business ventures that I was able to invest my own money into my career to do those things. I also invented the “DJ Loudpack” in 2018 which became the talk of the industry amongst DJ’s and label executives for its ingenuity and was even quoted by the head A&R of Interscope Records as being “the most brilliant marketing idea that I have ever seen from any artist, anywhere.” I made the can with the help of my sponsor, Babylon’s Garden, I took one of their popular cannabis products and used it to cross promote the brand with my music. Babylon’s Garden is widely known for their potent edibles and their luxury quality line of marijuana flower that they package inside small sealed cans that resemble a tuna or cat food can. What I did was put the music I was promoting on a flash drive and seal it in the can along with a couple pre roll joints, an edible, 1 gram of flower, and a promotional wristband. The outside of the can had all my information and links to where they can find me. Even though the cans were not cheap to manufacture, I believed so much in the music that I invested in thousands of cans and went on a mission to personally hand them out to as many DJ’s, tastemakers, music executives as I could. You can imagine the response the cans got nationwide and with me personally passing them out I was able to make relationships with some of the most influential people in the industry.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I was born and raised in San Diego and I believe it will always be my home. I am proud of my city and love to show it off to visitors that come into town whether they are relatives coming for vacation or music industry people who know me as the plug in San Diego and hit me up when they arrive. If you are lucky enough to spend a week in San Diego with Biggie Babylon after the Covid 19 pandemic is over, just know that you are going to be eating the best food, smoking the best weed, and enjoying the best of what. this city has to offer. I’ll take you to see all the tourist sights like Coronado Island, Seaport Village, the beaches, and the Gaslamp district. We can catch a ballgame at Petco Park, If you really want to be a tourist then we can have a day at the San Diego Zoo or Sea World. We will eat great Mexican food from any of our local taco shops, Middle Eastern food from the many spots in East County, Asian food in the Convoy area, and try out some of the great restaurants in downtown and Little Italy. We will party in downtown with bottle service at places like Omnia, Parq, and Oxford or venture down to my favorite party destinations across the border in Tijuana! What I love about San Diego is that you can do pretty much anything you want, anytime of the year! Spend a week with me here and you will want to live in SD forever.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shoutout to my family for having my back when times became tough. I took a huge risk by selling a successful business in order to follow my dreams of moving to Los Angeles and becoming a professional recording when a record label approached me and wanted to sign a deal. When that fell through and I ran out of money, I humbly moved back home with my parents and had to start over. I knew that I wanted to be in the entertainment business but I was not going to rely on anyone to make it happen for me. I needed to make enough money to invest in myself and my dreams. My little brother knew what I bring to the table as far as running a business so after approaching him with an idea and a business plan for a new lifestyle brand, he invested in me and we have not looked back since.