Meet Bethany Peterson | Owner/ lash artist

We had the good fortune of connecting with Bethany Peterson and we’ve shared our conversation below.

Hi Bethany, can you share the most important lesson you’ve learned over the course of your career?
To be prepared for everything yet have no expectations. This past year has been one for the books that no one saw coming. It’s not something I could have planned for but being prepared for the unknown with a goal but not setting unrealistic expectations for myself helped me keep my head above water. It’s easy to be defeated by the things we can’t control but if we choose to see past that you can move through it all and come out on top.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I would like to think any profession in the beauty industry is both an art and a business. I started out as a hairstylist many years ago but always enjoyed learning new things, which is how I ended up lashing. Looking for extra work I met someone who was willing to train me and mentor me in lashes. I picked it up quickly and back then lashing was still really new so I gained clients very quickly. After about a year I broke off on my own, rented a space for a bit, trained a few girls myself and then decided to open my own place. I’ve always wanted to own my own business, and in many ways it is easy. In many ways it’s very simple, but at the same time there is always so much unknown. This year has showed us that if nothing else, and that adds the stress of a business. You can prepare and run all the number prior but you cannot predict the unknown, you have to be willing to change and adapt as things come your way and be prepped with the right people on your side to help you work through it. You can do most things alone but it’s much better when you have an incredible team of people behind you. It’s always been very important to me that my business is not revolved around money but around people. Yes of course we all want to make money, but as they say it can’t buy you happiness and I believe a business that shows care for both the people who work there and the people who frequent there will flourish. People value being valued, they want to be seen, heard, and cared for. They want to know their opinion counts and that they are gonna get screwed over or left behind when the next best thing comes along. If you build a business around serving others oppose to the bottom line you will always be successful.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We’re pretty lucky to live where we are right here in Carlsbad is probably my favorite but really anywhere on the coast you can’t loose. I love going to brunch, some of my favorite spots in Carlsbad would have to be Topez, they have the best cinnamon rolls and lattes, crackheads does great mimosas and love the environment or Dons country kitchen for some traditional southern breakfast. I like to eat my way through a vaca, so board and brew for lunch at the beach, spend the afternoons sunbathing and shopping love blues and shoes and flourish. Dinner and drinks at some prime restaurants, Unions always a great pick in Encinitas or beir gardens, then there’s Compass in Carlsbad. I love to dance, so coyote is always a good place to end up at or back to Encinitas st shelter or first street for drinks and dancing to end the night and do it all over again.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Honestly my husband and the amazing women that work for me. He was a huge motivator and support behind me always encouraging me when I had doubts and was there to help get things moving and up and running. He has always been there to help me work through the hard parts. The girls that work for me are so dedicated both to their art and to the business. I love them all dearly, without them I wouldn’t have a business to offer.

Website: www.saltylash.org

Instagram: @Salty.lash

Yelp: Salty Lash

Image Credits
Jonathan Lieurance – Lieurance Designs Bruce Vaughn – Taste of Honey Visuals