We had the good fortune of connecting with Ashley Ringger and we’ve shared our conversation below.
Hi Ashley, can you tell us about a book that has had a meaningful impact on you?
I read the novel Their Eyes Were Watching God by Zora Neale Hurston in high school for the first time and it changed me. I have reread it a few times since, including a college course, and it always resonates with me from new perspectives as my life has changed. It opened the world of black female authors to me and the protagonist Janie’s journey to inner peace and strength. If you’ll indulge me, my favorite quote: “Here was peace. She pulled in her horizon like a great fish-net. Pulled it from around the waist of the world and draped it over her shoulder. So much of life in its meshes! She called in her soul to come and see.” Now more than ever I think it is important to elevate black voices and stories and Zora’s words are a wonderful place to begin.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I think what sets me apart is my experience in the world of public relations outside of design. I am able to bring an analytical side of thinking to the creative world and harness that to help my clients thrive. Graphic design should work for you and make your brand shine! There are a lot of people in this world with great talent. In my opinion, what truly sets apart talent from success is being incredibly passionate about your work, while being committed to continuing in the trenches when it would be easier to give up. Showing up every day, determination, and believing in the potential of my business has made all the difference in my personal success. Being a talented creative is great, but means very little if you cannot commit to pushing through the hard parts of maintaining a freelance business.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love exploring a city through its history, so my favorite stops for visitors are the USS Midway Museum, Hotel Del Coronado, Balboa Park, and Old Town San Diego. I love the mix of experiences San Diego offers, the Mexican influence, the naval and military history, and of course the beautiful buildings. If you mix this in with some great food– craft beer, Mexican food, fresh seafood— mmm, that is a great itinerary! But if I am being completely honest… my perfect San Diego moment is very low key. It is throwing down a blanket on the beach a few hours before the sun sets and letting my girls play in the sand while I talk with my friends or family and take in the view and fresh sea breeze. If someone happened to pick up some fish tacos, well, life really doesn’t get much better than that, does it?
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First off, my family inspired me to start my own business from day one. My parents have always been industrious. My mom still successfully runs her own business and my Dad served in the Navy and has worked hard his whole life. They’ve always instilled the idea of hard work and entrepreneurship. I remember them encouraging me to find a way to ‘be my own boss’ from a young age. Once I became a business owner, I lucked out by working with two amazing communication firms– DeGrave Public Relations (https://degravepr.com/) and RMG Communications (https://www.rmgcomm.com/). They took a chance on me when I was starting out and our partnership has grown tremendously since. It is wonderful to work with other talented female creatives who inspire me daily.