We had the good fortune of connecting with April Larson and we’ve shared our conversation below.

Hi April, what inspires you?
When I fill a need for clients and it has an awesome impact that they tell me about. 

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I started making clean products for myself and home when my boy was in the spa. I didn’t want any chemicals or preservatives in the bod or in my home while I was growing that little dude. On occasion I would gift items that I made and that always resulted in people asking if they could buy the same thing to give as a gift. I work hard on sourcing ingredients that are organic and all natural. I want to keep products as clean as possible so that they can be used freely without concern of a negative impact on any body. A lot of products you find on a shelf don’t have the same thought process put into them. More and more people are seeing the value of clean skin and body care, so it is a lovely thing. When I really started growing into a business I was going through a big personal life transition. I was super concerned about my financial future, and all things that went into raising a small child as there were so many pending unknowns. But what I was doing had given me a charge emotionally, so I had a big convo with myself about what I wanted to happen, and how I would do it. I decided to take the raw ingredients I had and invest $100, remember not secure in my financial future! I made a list of what I wanted to make, played with some potential recipes on paper, made a wise choice on what I was going to purchase and started making small batch products. I tend to make a few road maps to potential happenings and then file all away except plan A and put all of my energy into ONLY WHAT I WANT TO HAPPEN! The outcome was going to be the $100 would turn into a self sustaining small business OR I would make and use some stuff. When I started I had a small kiddo. Fortunately he still napped, so I would power work 3 hours everyday during naptime and then another 2-3 hours starting at 9pm after his bedtime. All the while managing all of the emotional stuff for both of us that goes along with life changes. It was really a time of understanding my inner power and drive. It was like I had had someone pile up their dirty laundry on me without realizing that had happened. Once that became crystal clear, I worked hard to un-pile the laundry and get myself back up in the sunshine. We all have strengths that we grow into or tap back into, we just have to hit that part of our muscle memory! Now I have over 500 products to offer my clients. I love hearing from them and helping fill their needs. They inspire me to create cleaner versions of products they use and want. Perfect example is I had a request for a cleaner hand sanitizer. Mine hit the retail groove in February, talk about crazy timing! I just had a phone call with a client last week and she asked about different sayings on my hot/cold bags. She told me she was looking for ones with bees and saying to go with it and went on to tell me the story of how they lost their son 2 years ago. That when she walked into the store she could smell them and held the bag up to her face and had an instant flood of grief relief. When she told me I made an involuntary sound as that is one of those soul touching, fire feeding moments. I worked on a couple of new designs for her, texted pictures and she responded with “they are so perfect they make me cry”. When I can create THAT kind of thing for someone….. feeds the soul!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We are so fortunate to live in San Diego. We love taking advantage of all the best things. Anything coastal related. We love hitting the bay for bike riding or a big long walk while we throw baseballs. Beach time from South Mission up to Oceanside. Can’t go wrong with any of that. Heading out on any of our local piers is always great fun, we love to do that on a rainy day. We have been spending a lot of time at the Kearny Mesa skate park lately, my boy is all about his scoot. He had a pretty gnarly accident in August that resulted in 6 stitches and 1 broken teeth, NOT GREAT for a 9 year old, but he knows the the feeling of perseverance and even asked if he could go scooter when we got home, as we were still in the hospital! We love Sea World and the Zoo with all of their learning resources. So much knowledge and info they have to offer and share. If we are going to hang, Seaport Village is awesome for picnics, kite flying, enjoying the San Diego sun. No matter what though, San Diego has some of the best Mexican food places! So we are always happy to hit up a family owned restaurant and grab some rolled tacos with cheese or carne asada fries. Carmen’s Mexican is one of our favorites. They will tell me when they are doing mole since they know it’s my favorite. Plus they will write notes to Kash on his carne asada fries box. Love that!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My Boy Kash. Recently turned 10 and is the reason I work hard, pivot and continue to create. I want him to live a life that is full of learning through experience, working hard when it’s time and enjoying a little moment of immersed escape to keep our spirits high and our minds clear and rejuvenated. I want him to understand that life really is what you make it and you can create a pretty amazing life without being stuck in a box from 9-5.

Website: https://www.homegrowninthecity.store/
Instagram: https://www.instagram.com/homegrowninthecity/
Facebook: https://www.facebook.com/homegrowninthecity

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.