We had the good fortune of connecting with Ali Daniel Posco and we’ve shared our conversation below.

Hi Ali, can you walk us through the thought-process of starting your business?
It honestly wasn’t a super intentional or calculated decision, it was more of an organic unfolding over many years. I’ve always had an entrepreneurial spirit, even as a kid, but it wasn’t something that was nurtured growing up. Even though my parents are incredibly supportive and not only encouraged me but gave me my first business loan later on, they came from the traditional mindset of “go to college, get a stable job, and work your way up,” so starting a business never even crossed my mind as a real option. It just wasn’t in my realm of possibility and even the idea of it sounded way to scary for “someone like me” to do. I was way too afraid to put myself out there, do something different and fail. And the only people I saw starting businesses were older men, not young women.

So I followed the path I thought I was supposed to take. I got into my dream college, graduated with honors, landed a great job as an assistant producer at a well known advertising agency, and started climbing the ladder. At first, I thrived and got promoted quickly, especially when I was single and could commit to the late nights and last-minute weekend work. But once I entered a serious relationship, my values shifted. I couldn’t keep sacrificing my personal life for my job.

That shift actually led to me being fired, and over the next few years, I was let go from two more jobs. I didn’t see things quite clearly at the time, that my values just didn’t align with working a typical job, so being fired and let go from 3 different jobs really devastated then. It was the first time I felt like I truly failed at something.

Around the same time I was working my last job, I got really sick with mold illness, and it got bad enough that I had to stop working completely. This was a big rock bottom moment for me. I ended up losing my health, my income, all of my savings and even my sense of identity. But as hard as this period was, it’s actually where the spark for my business began.

I think being at bottom I was able to have less fear. I realized I had nothing left to lose, and failure didn’t really scare me anymore. I could finally see clearly that working for other people just didn’t feel like a fit for me or my values. I also knew that when I became a parent one day, I’d want to work from home and have more flexibility to make my own hours.

So I figured, what’s the worst that could happen? I wouldn’t be any worse off or unhappy than I am now, and the upside potential was massive. So I went for it.

Thats when I started my blog to share my healing journey, focusing on health, mindfulness, and self-discovery. I put myself out there and laid it all on the line. As I shared more, people started reaching out for support. That’s when coaching naturally emerged, and I began to get certified in different modalities and the business really just took shape from there. It’s organically morphed over time to life/spiritual coaching, business coaching, and entrepreneurship education for kids and teens as well.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business is all about helping people build lives and businesses that align with their purpose and values. When it comes to my business coaching, I take a more holistic approach, encompassing life and spiritual coaching as well as business strategy. What sets me apart is that I combine practical strategy with deep inner work including subconscious coaching and somatic modalities. I don’t believe you can have lasting success in business or life without both internal and external work.

I got to where I am today by staying aligned with my values, following what lit me up, and continuing to show up even when things felt unclear or hard. It definitely wasn’t easy. In the early days, I had no idea what I was doing. I had to learn how to run a business while also healing my body and rebuilding my life from scratch. I’ve faced burnout, imposter syndrome, financial uncertainty, including a pile of debt…you name it.

But a few things really kept me going: staying connected to my bigger “why,” developing a spiritual mindset that allowed me to trust my path, including every challenge, and most importantly community. I wouldn’t be where I am today without having been a part of some great sisterhoods. I participated in small masterminds, womens retreats, and several business events that really shaped my relationships and gave me people to lean on when things were hard. There were many times I felt in over my head or ready to give up and the people I’d built relationships with in business truly helped encourage me and get me back on the horse.

One of the biggest lessons I’ve learned is that you shouldn’t wait until you feel “ready” to start. It’s easy to get bogged down in all the details, logistics or things that will eventually need to happen. But businesses start here in the present moment. They start with reaching out and offering to help someone for free for a testimonial. Or by posting your first TikTok or Instagram post.

It’s these little actions that build up over time that create businesses. Not filing your LLC paperwork or figuring out how much taxes you might owe on the money you haven’t earned yet. Keeping things simple, day to day, and in the moment has helped me grow my business beyond any expectations I ever had. I certainly would not have gotten here if I knew how big it would ultimately become…that would’ve felt too intimidating!

I’ve also learned that doing things your own way is the key to success and happiness in your business. You have to honor your energy, your values and your version of success. Building any business won’t bring you happiness. Building a business that’s truly aligned with your values and ideal lifestyle will.

What I am most excited about is the next phase of business I’m stepping into which is combining my love for working with kids, and my passion for entrepreneurship. If I had had someone tell me at a young age that anyone can be an entrepreneur and really teach me and inspire me with ideas, I know I would have started down this path so much earlier, instead of holding back in fear. So that’s something I’m really looking forward to developing more in this next season of business.

I am also most proud of building a business that generated over $2million in its first 6 years, grew and managed a team of 7, and have worked with over 450 clients around the world. It’s pretty crazy to think about how far it’s come from just a simple blog.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend was visiting San Diego for a week, I’d want to give them a mix of the must-see spots and some of my favorite local gems. We’d definitely start with a beach day in Cardiff/Encinitas since I used to live there and love the laid back feel of Encinitas—maybe grab smoothies or breakfast burritos from The Taco Stand, then hang out at Moonlight Beach or walk the meditation gardens at the Self-Realization Fellowship. It’s such a peaceful spot with an amazing view of the ocean.

We’d definitely spend one day exploring La Jolla, it’s so beautiful down there and it’s where I got married! I loved our venue at the Martin Johnson House, it’s definitely a spot I would take my friend back to. We’d also be visiting the sea lions at the cove, walking around the little shops, and maybe doing a kayak tour if the weather’s nice. For lunch, I’d take her to Puesto for tacos and margaritas. Another day, we’d head down to Liberty Station to check out the public market. I always enjoy people watching there and there’s so much good food, so it’s a fun spot to shop around and hang out.

Midweek, I’d probably plan a relaxing day where I live up in Fallbrook. It’s a slower pace, but there are some cute wineries, great views, and local spots that feel cozy and peaceful. We’d walk one of the nearby trails, maybe the Santa Margarita River Preserve, then end with wine tasting at a small local vineyard, maybe Estate D’Iacobelli.

We’d also make time for Balboa Park—there’s so much to explore there, from the art museums to the cactus garden. And I’d make sure we roam around the Gaslamp a little, maybe grabbing dinner at Roma Mia, a great authentic Italian spot owned by a friend of a friend who’s from Italy. And possibly end the night with some fun line dancing at moonshine flats. And end the night early by 10, since, you know we are in our mid 30’s 😉

To wrap up the week, I’d plan a sunset picnic at Sunset Cliffs. Nothing fancy, just some takeout, a blanket, and that amazing view. There are a lot of great local picnic companies that will do all the work for you and reserve a spot too! Definitely worth a little splurge.

Who else deserves some credit and recognition?
Definitely would like to shoutout my moms for believing in me and loaning me money to start my business and cheering me on even when it wasn’t working at first. I also want to shoutout two of the coaches who’ve had the biggest impact on me personally: Alyssa Nobriga and my first coach, Maggie Kay. There are a lot of amazing coaches out there with pure hearts and intentions and I hope everyone can find someone who makes an impact on their lives as much as these coaches did for me 🙂

Website: https://punchdrunksoul.com

Instagram: @punchdrunksoul

Linkedin: https://www.linkedin.com/in/alisondaniel/

Image Credits
Shaina Longstreet of Dawn & Delight

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