It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Bridget Harris | Founder and Chief Brand Officer

I came up with the idea for Aurum79 Beauty in 2018 as I was planning a trip to Colombia for my birthday. I realized I was in need of sunscreen and was hoping to find one that I could apply to my face and that would not create a white film on my skin. I Google searched until I finally came across a product called Unsun. Eureka! I went to every traditional retailer and could not get my hands on any. Unfortunately, none of these retailers carried the product. Read more>>

Olga Savchenko | The owner and brand florist of Dragonfly Floristic

Before becoming a flower designer I was working as a CEO of a big retail company in Ukraine. I was fully devoted to that job, even though I’ve always known it wasn’t my dream job or calling of any kind. Like many creatives, I had to choose between following my dream and calling or choosing the option that would pay my bills, even though it doesn’t fulfill my artistic needs. After 7 years of emotional ups and downs, self-exploration, and all kinds of crises I left that job for good. I’ve always known that art and communication are something I naturally gravitate toward, Read more>>

Jennifer Allen | Founder of Wonders Within Reach

Comically, the root idea came from a spam email. I had signed up for a giveaway the subscribed me to several email lists. One of them sent an invitation to a masterclass on getting paid to travel. That sounds like a dream, doesn’t it? So, I signed up. The class was run by a travel couple showing how they galivant around the globe in fancy clothes taking pretty pictures and making hundreds of thousands of dollars for posting those pictures. We’re not those people. We’re working parents of three young kids. I took their idea and morphed it, thinking I could connect with all of the other people like us who can’t just leave on a whim, but still want to show their families the world. Read more>>