Thinking through whether to start a business – whether to take the risk, whether to go out on your own – isn’t easy. So we asked some entrepreneurs we admire to tell us about how they thought through the process of starting a business.

Kristin Piro David Gordon | Owners & Winemakers

We both are Broadway actors by trade! When the pandemic shut down both of our shows in NYC, we decided to explore some other bubbling passion, WINE! We had taken an interest in all things wine related after coming out to Sonoma for 8 summers to work at a theater. That theater introduced us to the Sonoma community and therefore the wine world! As our interest grew, we always dreamed of exploring this wine culture, but the timing wasn’t ever quite right to be away from NY, our agents, Broadway, etc. We’ve been our “own business” since we started in the arts. As actors, you are always marketing yourself, evolving for roles, honing and training in voice lessons, dance classes, and acting workshops. Read more>>

Allie Sarnataro | Program Director

Ride Above Disability Therapeutic Riding Center was created with the family unit in mind. We had wanted an organization that was low key, safe, fun and was a place where the entire family could come and enjoy. Not just the students who were riding in our program. We had been to many other centers in the past and new some things we wanted to change or do differently. Read more>>

Celine Tran | Permanent Makeup & Fibroblast Skin Tightening Expert

One of my first thoughts when starting my own business was to be able to a have better work life balance. Little did I know, I am now basically working 24/7! But I absolutely love what I do and the people I meet, that I still wouldn’t trade it for any other job. I dropped out of college after my sophomore year. It was a time in my life where I was very lost and had no sense of direction. Outside of school, I was a part time restaurant host. I used to be extremely shy, so after working in the restaurant industry for a year or so, I became more outgoing and really enjoyed interacting with guests and serving them. I grew a passion for the hospitality industry and decided to quit school to take my chances in this career field. Read more>>

Manuel Hernández | eCommerce manager

One of the thoughts was, “It’s hard, complicated.” Read more>>