We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Nico Ng | Lettering artist & designer

One rule I always follow when creating projects for clients or creating content for my community is to always give value. People value things differently so before starting a project, I always try to understand the goals of the client, customer, or audience first, so that I can deliver what they need. Most of the time, the value you give will be reciprocated to you through their trust and brand loyalty which is one thing that keeps the business going. Read more>>

Wes Chiller | Leisurist / Musician

Honesty is big for me. I handle most of my business in hand shakes. Read more>>

Owen Lysaught | Founder & Creator

We don’t take shortcuts. Our products and our packaging are vetted and tested over and over again. We take pride in sourcing local, organic, and ethically sourced ingredients. We use packaging that is actually biodegradable within a couple of years, not a few centuries. We want to make a difference in the world with our products, Saving the Bees & Seas! Read more>>

Local Stonah | Grower/caregiver & entrepreneur

Helping people to understand how to grow & use cannabis to help better their everyday, quality of life. In a safe and natural way. Which is free from chemicals & contaminates. It is important for people to have relationships with each other over common interests, as well to have something to work on like garden projects where you hands are getting involved. It is good for you mind to feel the dirt in your hands, as well as the sights & smells that often come with growing your own plants. Regardless if they are fruits, flowers or herbs Read more>>

Danny Romero | Nonprofit Professional

You know, for a while I went back and forth on this question as for my nonprofit career 2 major principles have really guided my trajectory, so I’ll share both. So, growing up in a Mexican household, I learned to understand the importance of working hard and doing it the “right way.” My mother would always say, “El flojo trabaja doble,” which roughly translates that someone who is lazy will often find themselves doing double the work (often to correct their own mistakes). Read more>>