Meet Randi Crawford | Life Coach

We had the good fortune of connecting with Randi Crawford and we’ve shared our conversation below.

Hi Randi, what makes you happy? Why?
What makes me happy is actually pretty simple: family, friends, connection, and purpose.

A few years ago, I started playing pickleball and completely fell in love with it. But over time, I realized it’s not just the game I love, it’s the people, the laughter, the friendships, and the feeling of being together in real life instead of staring at our phones all day.

I also genuinely love my work. If I can help a young woman feel more confident in who she is and how she moves through the world, that matters to me. And when parents realize that even small shifts can completely change the relationship they have with their kids, that makes me feel good too.

At the end of the day, give me family, good friends, meaningful conversation, and a good workout, and I’m happy.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I’ve always been drawn to work that helps people feel more connected and confident in their lives. Professionally, my path has not been linear, but I actually think that’s what gives me a unique perspective. I started in women’s healthcare and moved into writing, speaking, and coaching women. I’ve always had one theme in my work: working with women.

I don’t believe in perfection or perfect parenting. I believe in real life and that one size does not fit all. Parents are exhausted from over-functioning, and kids are struggling because removed any obstacles for them to build their resilience muscle, confidence, and independence. My work focuses on helping parents step back enough so their kids can step up.

A lot of my message is wrapped in pickleball analogies because the sport unexpectedly taught me so much about communication, patience, mindset, teamwork, and letting go of control. What started as a fun hobby became a way to explain complicated parenting dynamics in a relatable, nonjudgmental way.

Like most women, I’ve had long periods of self-doubt, setbacks, and figuring things out as I went. I’ve learned that resilience matters more than perfection, relationships matter more than ego, and people are craving authenticity now more than ever.

The biggest lesson I’ve learned is that connection is everything. We are not meant to live isolated behind screens, constantly comparing ourselves to everyone else. Whether it’s family, friendships, community, or even conversations on a pickleball court, a real connection is what grounds us.

I’m not trying to present a perfect life or tell parents they’re failing. We’re all in this together, and it’s not easy. I like to start honest conversations and get different points of view, which I do with my social media account. I want people to feel seen, challenged, encouraged, and reminded that sometimes the smallest shifts in communication and perspective can completely change their relationship with their kids.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend came into town for a week, the goal would honestly be simple: good energy, good healthy food, conversations, lots of laughing, and being around people. I’m not the “let’s wake up at 5 a.m. and hike a mountain” friend. I’m the “let’s make life feel fun friend.

We’d start the mornings with a workout, lately I’ve been obsessed with Lagree. I love it. After that, we’d absolutely head to the pickleball courts because nothing brings people together faster than a few good games, a little trash talk, and a lot of laughing. And if there’s a sauna nearby afterward? Even better.

Lunch would have to be somewhere simple; I’m not a foodie at all. Afternoons would probably include mahjong because I love anything that keeps my brain sharp while still feeling social and fun. It’s my newest obsession.

At night, honestly, I’d either want to go back to the pickleball courts for open play under the lights or go see a Broadway show (I’ve seen Les Mis at least 11 times and don’t even get me started on Rent). I love to see plays!

That’s probably the theme of my perfect week: connection. Give me movement, laughter, games, good margaritas, theater, and people who make life feel lighter. That’s my version of a great time.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would have to shout out my dad, who never crumbles in the face of adversity. He was one of the Bernie Madoff victims, for lack of a better word, but he never acted like a victim. Instead of feeling sorry for himself, he immediately gathered a group of friends who had also lost most of their net worth and focused on helping each other rebuild.

He taught me, and my family, that wealth is not about having the most money. It’s about resilience, relationships, character, and the ability to keep moving forward when life knocks you down. That lesson has stayed with me more than anything money ever could. Focus on those things you can control, and remember that your mindset is everything.

Website: https://www.randicrawfordcoaching.com

Instagram: @randicrawfordcoaching

Linkedin: https://www.linkedin.com/in/randi-crawford-34a4204a/

Other: TikTok – @randicrawfordcoaching