Meet RaeLynn Fuson | Event Design & Aesthetics Superstar

We had the good fortune of connecting with RaeLynn Fuson and we’ve shared our conversation below.

Hi RaeLynn, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
I love this question because the answer is always evolving. Every client, project, and event teaches me something new—and occasionally humbles me in the most unglamorous way possible. But if I had to choose the biggest lesson from this past season, it would be this: recognize your own value.

Now, I wouldn’t call myself humble (I’ve met me), but I’ve never been one to gloat either. I’ve always focused on making sure my clients are happy—and for a long time, I thought that was enough. But here’s the truth: when you undercut your own worth, you train others to do the same. I’ve learned that valuing my time, my work, and my perspective isn’t selfish—it’s essential.

And along with that came another biggie: prioritizing my own well-being. Burning out may be trendy, but I’ve decided I’m not available for that lifestyle anymore. Confidence, clarity, and the occasional necessary boundary? That’s what I’m here for these days.

What should our readers know about your business?
My work sits at the intersection of creativity, logistics, and heart—whether I’m planning a wedding, running a fundraiser, or designing a logo for a community organization. I help people and organizations bring big visions to life in a way that feels seamless, intentional, and entirely authentic to who they are.

What sets me apart? I bring equal parts strategy and soul. Yes, I can build timelines, create detailed digital assets, chase down vendors, and write a press release that actually gets opened—but I also care deeply about the why behind every piece of it. I ask the questions that help people convey their vision—and then I build the kind of experience that makes that vision come alive.

Getting here wasn’t exactly a straight line—and I’m still navigating the ups, downs, ins, and outs of it all. I certainly didn’t start out thinking I’d be an entrepreneur (honestly, I still don’t even know for sure that I want to be)—running events, building nonprofit campaigns, or managing communications for multiple causes I care about. I just kept saying yes to the work that lit me up—and over time, those yeses turned into a business.

It hasn’t always been easy. Like many small business owners, I’ve battled imposter syndrome, burnout, and the occasional lost file meltdown. But every challenge has taught me something: how to trust my instincts, how to ask for help, and—maybe most importantly—how to rest without quitting.

At the end of the day, I want people to know that thoughtful, inclusive, mission-driven events don’t have to feel chaotic or stale. They can be bold, heartfelt, a little sparkly, and a lot more human. That’s what I do best.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Let’s get this San Diego tour started!

We’d kick things off in downtown La Mesa—grab brunch at Sheldon’s, pop into the cute shops, and maybe sneak in a pilates class at West Coast Pilates. Then we’d take a little nap with some hammock time in a shady park to catch up on life.

Day two would be all about the books. First, we’d swing by Saigon Coffee in North Park for some Vietnamese coffee. We’d spend the rest of the day bouncing between Verbatim Books, Mysterious Galaxy, and Bluestocking. Each one’s got its own charm. We’d spend WAY too much money, but it would be entirely worth it.

Day three is when it starts to get a little wild. We’d sleep in, of course, and then hit Hillcrest for some window shopping, people watching, and drag bingo at Gossip Grill. Who knows, maybe we’ll even get some mid-week dancing in over at Urban Mo’s or The Rail!

Day four we’d bring it back down a little – we’d start with a museum morning or gallery crawl, followed by an iced coffee from Meraki Coffee (so good!). If we’re still up for it and feeling chatty, we’d find a pretty spot in Balboa Park with trees and just exist for a while. San Diego is so beautiful, it would be a waste to not appreciate it.

Day five: No trip would be complete without a San Diego Wave game—electric energy, incredible fans, and all the snacks. If the Padres are in town too? Double header, baby.

Day six, I would have to show off my North County stomps. We’d take a little field trip up to Oceanside for wine and live music at Coomber Craft Wines. Nothing says friendship like a glass of red and a front-row seat to see Davy Rockett playing acoustic covers of classic hits.

All-in-all, no matter where we go, or what we do, it would be hard to not have an incredible time here in San Diego. I am so blessed to call it my home.

Who else deserves some credit and recognition?
Hands down, my community. I’ve somehow lucked into a rare group of adult friends who actually show up—consistently, joyfully, and without needing too many reminders (though a calendar invite is still appreciated). Their support keeps me grounded.

I’m also proud to be part of organizations that lead with heart and purpose: the Human Dignity Foundation, the North County LGBTQ Resource Center, and FUMC Chula Vista. They’ve shaped how I lead, serve, and show up for others.

Huge thanks to my mentor, Abbie Nickel, who basically taught me everything I know about running an event planning business—with brilliance, humor, and A LOT of caffeine.

And of course, my partner David—creative, encouraging, and always the first to remind me I can do hard things (even when I forget).