In our experience, most folks, including ourselves don’t have enough of an understanding of risk and the role it plays in our lives and careers and so we have made a concerted effort as a team to have conversations about risk with our interviewees. We’ve shared some highlights below.

Jeff Thon

I believe life is all about taking risks. If you’re not taking risks, you’re probably being a bit too comfortable. And when you’re comfortable, you stop growing. For me, risk is essential, especially as an entrepreneur. You know the saying, “No risk, no reward,” and I think that rings true. Read More>>

 Gary Byrne

I have worked my entire professional career in the Tech Support field, while photography was just little more like a side hustle. For many years I struggled with the idea of taking a risk and turning photography into my full time job. The rising cost of living here in California has made passionate creatives like myself hesitant to take that leap of faith of turning a hobby into a career. Read More>>

Bassem Girgis

Risk taking has proved to be the only way to take yourself or your business to the next level. Greatness has never been accomplished without risk. Without risk, you are left with traditional methods, which usually has a predictable outcome. In marketing for example, not taking risk means you need to approach your strategy using traditional methods. In this day and age, you can’t rely on billboards and “sales-y” ads. Instead, you have to try new things, and you have to be authentic. Read More>>