Meet Josh Hublitz

We had the good fortune of connecting with Josh Hublitz and we’ve shared our conversation below.

Hi Josh, we’d love to hear more about how you thought about starting your own business?
My thought process was twofold. Firstly, I’ve always wanted to run my own business and work for myself. I’ve had a gut feeling since I was young that I would run my own business in some capacity, and I’ve always been creative, be it music, painting, writing, etc. By pursuing a career as a content creator and applying my business skillset from working in investment banking, I was able to build a steady income fairly quickly. The creator economy is full of opportunity, and I was confident from the jump that I could figure out a way to monetize what I was doing creatively. I also approached it very methodically and in a calculated way. I told myself I would pursue content creation full-time for 3 months, and if I wasn’t generating sufficient monthly income by then, I would entertain interviewing for corporate jobs again. By month three was more or less replicating my salary monthly income, so it made sense to keep pushing forward.

Secondly, I was in the midst of interviewing in a rather dismal job market. I had a few interview processes that turned sour and left a bad taste in my mouth. I also was quite frankly battling internally whether I wanted even jump back into the corporate world. The time crunch and pressure of feeling like I needed to figure out what I should do financially as not to dip too far into my savings lit a fire under me which I truly believe is a big part of why I was able to create a business out of content in the first place. I proved to myself that I’m capable of much more than I thought when my back was up against the wall per see.

Firstly, I’ve always had a strong desire to run my own business. From a young age, I felt I’d eventually be my own boss, and I’ve always been drawn to creative pursuits—whether it’s music, painting, video editing, or writing. By becoming a content creator and leveraging my business skills from investment banking, I was able to establish a steady income relatively quickly. The creator economy is full of opportunities, and I was confident that I could find a way to monetize my creativity. I also approached it with a methodical mindset. I gave myself three months to pursue content creation full-time, and if I wasn’t generating sufficient income by then, I planned to consider corporate roles again. By the third month, I hit my target monthly income of $10K, so I decided to keep pushing forward.

Secondly, I was navigating a challenging job market. I had a few interviews that didn’t pan out, and a few offers that I actually turned down. Internally I was questioning whether I really wanted to return to the corporate world. The pressure of figuring out a sustainable financial path without dipping too far into my savings or settling for a job that didn’t truly interest me pushed me to make content creation work. That urgency drove me to prove I could build a business, and I realized I was capable of more than I initially thought when faced with that challenge.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My art is content creation. I love writing scripts, filming, and editing content, whether it’s online ads for brands or personal posts for my social media. Both require creativity and a mix of skills like ideation, storytelling, and execution. On the business side, I enjoy negotiating brand deals and crafting unique campaigns with top companies. My personal content focuses on relatable, comedic, and lifestyle themes, allowing me to connect with over 45,000 followers.

What I’m most proud of is turning content creation into a business. This year alone, I’ve built a six-figure income by creating UGC ads for over 200 brands and 30 agencies, giving me financial stability and control over my schedule.

The journey hasn’t been easy. Transitioning from investment banking to content creation was a leap that required me to apply my business acumen to a new field. I approached it strategically and in many ways applied the same tactics from investment banking. I was formerly pitching investors to buy into companies, now I’m pitching brands on my potential and storytelling abilities. Even when I lacked experience, I created mock ads for products I loved, I built an unofficial portfolio that landed my first deals, leading to a snowball effect.

One of my biggest challenges was letting go of the ego tied to my previous career and embracing the risk of a creative path. It helped me to stay grounded in my reasons: I needed a lifestyle change, investment banking was detrimental to my physical and mental health, and I wanted to pursue creative work I genuinely enjoy.

My journey taught me that taking calculated risks is essential. In fact, I truly believe taking no risks at all in life is in fact risky. I encourage others to pursue non-traditional careers, especially in their 20s. If you’re passionate about content creation, start while keeping your current job, and only make the leap once it’s financially viable. That is, once the scale as tipped to the point where you can support yourself financially through content, only then should you leave your job. The reality is, if you want to be a content creator you’re likely going to be making content regardless. So approach it as a calculated risk.

I hope my story inspires others to see that it’s possible to build a fulfilling, unconventional career with dedication, creativity, and perseverance.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend were visiting, I’d suggest starting with a surf session at El Porto. For breakfast, we’d hit Flake Café on Rose in Venice — a local gem that’s underrated in my opinion. Then, we’d get a workout in at Gold’s Gym Venice, the original Gold’s. Other fun activities would definitely include golf or tennis at Penmar.

We’d stroll down Main Street in Santa Monica and Abbot Kinney in Venice — two of the best spots on the Westside for food, boutiques, and window shopping. A hike is a must, too, with Los Leones in the Palisades being a scenic, tourist-friendly option that’s not far away.

For dinner, we’d head to Jame in El Segundo for incredible Italian food and a killer happy hour. We might also visit a brewery — El Segundo is a hidden gem with a small-town, East Coast vibe that feels straight out of a Hallmark movie.

These are just a few ideas — once you’ve spent time in LA, the possibilities are endless!

Who else deserves some credit and recognition?
I’d like to give a shoutout to my parents, Marty Hublitz and Lisa Shuger. They are both incredibly successful, independent, and inspiring individuals. Although they’re no longer together, they’ve been incredibly supportive of my decision to pivot from four years in investment banking to a creative career. Both have taken unconventional paths—working for themselves, building businesses, uprooting their lives later in life moving across the country alone, and pursuing the road less traveled—which inspires me to build a career that’s both fulfilling and sustainable. Many parents might worry about financial stability in a new, uncertain field like content creation, but mine have focused on what makes me happy and fulfilled, and trust that I’m making sound decisions along the way.

Website: joshhublitz.com

Instagram: https://www.instagram.com/joshhublitz/

Linkedin: https://www.linkedin.com/in/joshhublitz/

Facebook: https://www.facebook.com/josh.hublitz.7/

Youtube: https://www.youtube.com/channel/UCtnCYgQmV7FoPtpK3qMmEIw

Other: https://www.tiktok.com/@joshhublitz