Meet Jazmine Valencia | President of JV Agency

We had the good fortune of connecting with Jazmine Valencia and we’ve shared our conversation below.

Hi Jazmine, is there something that you feel is most responsible for your success?
The most important factor behind the success of JV Agency and my personal journey as its president has been a relentless commitment to fostering authentic connections. In an industry that thrives on relationships, we’ve prioritized understanding the unique needs and goals of our artists, while staying attuned to cultural trends and shifts that shape the larger landscape.

Another critical factor is the agency’s ability to innovate while maintaining a strong foundation of trust and credibility. We’ve embraced change as a constant, adopting new technologies and strategies to stay ahead, yet ensuring that every innovation aligns with our core mission of empowering artists to tell their stories effectively.

Finally, success wouldn’t have been possible without an exceptional team. At JV Agency, we’ve cultivated a culture of collaboration, creativity, and excellence. Surrounding myself with passionate, talented professionals who share a common vision has been instrumental in driving our growth and impact over the past decade.

Our 10-year milestone is not just a celebration of longevity but a testament to these principles—listening, innovating, and staying true to our values.

What should our readers know about your business?
JV Agency was founded with a clear vision: to build meaningful connections between artists and their audiences through creativity, strategy, and authenticity. Over the past 10 years, we’ve grown into a powerhouse of innovation, delivering campaigns that resonate, inspire, and, most importantly, drive results.

What sets JV Agency apart is our ability to stay ahead of the curve while remaining deeply grounded in understanding human behavior. We don’t just follow trends; we interpret them to create strategies that are forward-thinking yet timeless. Our approach is highly customized—we see every artist as unique, and we’re committed to crafting stories and campaigns that reflect that individuality.

I’m most proud of the relationships we’ve built, both within the industry and with our clients. Watching their success stories unfold and knowing we’ve played a part is incredibly fulfilling. I’m also excited about the future. We’re entering an era where technology and creativity intersect in unimaginable ways, and JV Agency is ready to lead the charge.

Getting to where we are today wasn’t easy. Starting out, there were moments of uncertainty, especially when navigating new challenges like scaling the business or adapting to rapid industry shifts. We overcame these hurdles by leaning into our core values: resilience, adaptability, and the power of collaboration. I learned the importance of surrounding myself with people who share the vision but bring diverse perspectives to the table.

One of the biggest lessons has been to trust the process and embrace change. Success is never a straight line; it’s a series of lessons, pivots, and moments of courage.

If there’s one thing I want the world to know about JV Agency, it’s this: we’re not just about building campaigns; we’re about building legacies. Our mission is to empower artists to make an impact that lasts, and we’re honored to be trusted partners on that journey.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend were visiting, I’d curate a week-long experience that showcases the vibrant energy, culture, and hidden gems of the area, while sprinkling in a few personal touches to make it unforgettable. Here’s how the week might unfold:

Day 1: Welcome to the City
– **Morning:** Kick off with a visit to **Toastique on Sunset**, my restaurant! It’s a perfect spot to start the day with fresh, healthy, and delicious gourmet toasts and smoothies. I’d recommend the Avocado Smash or the seasonal specials—they never disappoint.
– **Afternoon:** Explore local art galleries in the area. There’s so much creativity and inspiration to soak in.
– **Evening:** Dinner at Cabra, a rooftop restaurant with sweeping views of the city skyline

Day 2: Coastal Adventure
– **Morning:** A beach day! Enjoy the sand and surf at a nearby coastal spot—relax, swim, and take in the ocean breeze.
– **Afternoon:** Lunch at a chic waterfront café, then a leisurely bike ride along the boardwalk.
– **Evening:** Head to a seafood restaurant known for its fresh catches, then enjoy a sunset sail for stunning views and a serene end to the day.

Day 3: Cultural Immersion
– **Morning:** Explore a world-class museum or cultural center. A deep dive into history, art, or science always leaves you inspired.
– **Afternoon:** Try a trendy, fusion-style restaurant for lunch, followed by a visit to a local market for artisan goods and handmade treasures.
– **Evening:** Catch a concert—something vibrant and unforgettable.

Day 4 – surprise day

Day 5: Outdoor Escape
– **Morning:** Take a hike at a nearby trail known for its breathtaking views and serene surroundings.
– **Afternoon:** Pack a picnic and enjoy it by a lake or park.
– **Evening:** Return to the city for a casual evening with live music and great company.

Day 6 – surprise day

Day 7: Farewell and Reflections**
– **Morning:** A relaxed breakfast at **Toastique on Sunset** (yes, it’s that good!) to relive the highlights of the week.
– **Afternoon:** Take a leisurely stroll through a botanical garden or scenic park to savor the moment.
– **Evening:** A private dinner party with close friends and family to celebrate the visit and cap off the week with love, laughter, and good vibes.

There’s so much to love about this area—its eclectic mix of culture, natural beauty, and culinary excellence make it a dream destination. And yes, I’m proud that **Toastique on Sunset** is part of this dynamic landscape, offering a little slice of joy to locals and visitors alike!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would say for the past 10 years, I’ve had amazing team members! I love meeting new interns who are just starting to figure out what they want to do with their careers in music, and love helping them succeed and achieve those goals, everyone that is part of the team has been my intern at one point and I’ve had interns who are now in major roles in different verticals of the music industry! It’s great to surround yourself with talented people and help them rise up to their highest potential, we end up lifting each other up!

Website: https://www.jvagency.co/

Instagram: https://www.instagram.com/djjazzy

Linkedin: https://www.linkedin.com/in/jazminevalencia/

Twitter: https://www.twitter.com/djjazzy

Facebook: https://www.facebook.com/jvagency/

Youtube: https://www.youtube.com/@jvagency/

Other: https://www.instagram.com/jvagency/