Meet Deanna Ornelas | Founder and Creative Director of Made For You Flowers

We had the good fortune of connecting with Deanna Ornelas and we’ve shared our conversation below.

Hi Deanna, is there something that you feel is most responsible for your success?
The most important factor behind my success and the success of my brand has been consistency—showing up every day, even when it’s hard, and delivering exceptional service to my clients. Whether it’s through thoughtful design, personalized experiences, or attention to detail, I’ve built trust and a reputation that keeps people coming back and referring my services.The most important factor behind my success and the success of my brand has been consistency. In the floral and event industry, every event is high-stakes, whether it’s a wedding or corporate celebration, there are no do-overs. I’ve built trust with my clients by consistently delivering exceptional quality, personalized designs, and attention to every little detail. For example, there was a time when I had two weddings in one day, hours apart, and I had to repurpose ceremony flowers between venues. While it was a logistical challenge, my team and I planned meticulously, executed flawlessly, and both clients felt like they were my only priority. It’s that level of care and consistency that keeps clients returning and referring my services. I believe showing up every day, staying adaptable, and remaining committed to excellence has been the foundation of my success.
The floral and event industry is constantly changing, and being able to pivot, whether by offering new services, exploring sustainable practices, or expanding into full event production—has allowed my brand to evolve and stay relevant. It’s this combination of persistence, creativity, and adaptability that has driven my growth.

What should our readers know about your business?
This business is truly a labor of love. It began in my garage during the uncertainty of COVID, and while I didn’t know where it would lead, I stayed consistent and positive. Over time, I shifted from retail floristry to an event-focused approach, knowing that my passion lies in creating beautiful florals and unforgettable moments. Staying true to my beliefs and leveraging my prior experience in the finance and banking industry—a major career pivot—was a huge risk, but it has been the most rewarding decision I’ve ever made. It’s given me a sense of accomplishment and purpose I hadn’t experienced before.

Every stem I choose is intentionally selected and thoughtfully placed in each design, and when I take on a client, I promise them my undivided attention and care. In an industry that is constantly evolving and growing, I believe my authenticity and dedication to each client are what truly set me apart. My focus is always on crafting meaningful, personalized experiences that leave a lasting impression, and that’s what makes this journey so fulfilling.

At the heart of Made For You Flowers is a commitment to authenticity, care, and sustainability. I’m dedicated to crafting not just events but experiences that tell a story and create lasting memories.Looking ahead, I’m excited to expand our services to include full event production, offering clients a one-stop experience for their special day. I’m also working on incorporating more sustainability efforts into our designs and materials, ensuring our work leaves a positive impact on both people and the planet

For anyone dreaming of starting their own business, my biggest piece of advice is to stay consistent and trust the process. Success takes time, but with passion and perseverance, you can create something meaningful and fulfilling.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Day 1: North County Coastal Charm
Morning: Start with Breakfast at Swamis Encinitas, then take a peaceful walk along Moonlight Beach or Swami’s Beach to soak up the coastal views.
Lunch: Poki poki encinitas for lunch
Afternoon: Explore the shops at the Carlsbad forum
Evening: Dinner at gonzu ramen

Day 2: Exploring San Diego’s Iconic Spots
Morning: Grab breakfast at The Cottage in La Jolla, then visit La Jolla Cove to see the seals and enjoy the breathtaking views.
Lunch: Stop by George’s at the Cove for rooftop dining with ocean vistas.
Afternoon: Walk around Balboa Park, visit the San Diego Museum of Art, or explore the Botanical Building.

Day 3: Outdoor Adventures
Morning: Get coffee at Pannikin in Leucadia, then hike Torrey Pines State Reserve for stunning coastal trails.
Lunch: Grab lunch at UTC
Afternoon:do some shopping at UTC
Evening: Catch sunset drinks in Del Mar,

Day 4: Fun in Downtown San Diego
Morning: Start with coffee and pastries in Little Italy.
Lunch: Blue water for lunch
Afternoon: walk around the harbor
Evening: Drinks and dinner at Senecas Trattoria

Day 5: North County Relaxation
Morning: Coffee at Better Buzz in San Marcos, followed by a walk along Carlsbad State Beach.
Lunch: Enjoy fresh, local eats in Carlsbad.
Afternoon: Unwind with a visit to the Carlsbad Flower Fields (seasonal) or a spa day at Omni La Costa Resort.

Day 6: Mom’s Day Out & Elegant Evening
Morning: Begin your day with a relaxing brunch at Lullabar. Enjoy a serene atmosphere and delicious meals designed to pamper and rejuvenate.
Evening: Head to the Omni La Costa Resort and enjoy a sophisticated evening at Bar Terraza. Savor expertly crafted cocktails while taking in the beautiful sunset views over the resort’s stunning landscape.

Who else deserves some credit and recognition?
I want to dedicate my shoutout to my incredible family & friends who are my greatest support system. My motivation has always been my daughter, she inspires me to work harder and dream bigger every day. I’ve been so fortunate to have the unwavering love and encouragement of my family. My family members are always willing to lend a hand, even while balancing their own jobs. My mother is my right-hand person. She’s by my side for every event, staying up with me during late nights and being my rock when things get tough. My friends have shown their support by reposting, purchasing florals and referring me when they can. As a business owner & entrepreneur I have been very fortunate to feel so loved and supported, and I truly wouldn’t be where I am today without them.

Website: https://www.madeforyouflowers.com

Instagram: https://www.instagram.com/_madeforyouflowershop_/

Linkedin: https://www.linkedin.com/in/deanna-rivera-ornelas-2254b8117/

Image Credits
my images- photo credits deanna ornelas