Meet Kevin Ann Jordran | Style Coach / Personal Stylist

We had the good fortune of connecting with Kevin Ann Jordran and we’ve shared our conversation below.

Hi Kevin Ann, can you talk to us a bit about the social impact of your business?
Fashion is not known for being kind to the planet, people or animals – and when I started working as a personal stylist, I struggled with the idea that women “needed” new clothes every month – that’s a LOT of clothes!

As I found my business niche as a sustainable style coach, I told a friend that I would save the planet one closet at a time. What started as a joke has become my mission. There is so much blind consumption in our culture and I strive to bring intention to our closets so that we buy and wear only what makes us feel (and look) great – with intentional consumption, we automatically buy so much less.

In addition to the fashion industry being inherently unsustainable, there is a lot of misinformation and greenwashing by brands. As residents of our beautiful coastal San Diego community, I know a lot of women think they are doing the right thing by buying clothes made from recycled water bottles – I used to do the same! But the lifecycle of a water bottle stops when it is made into clothing because that piece can never be recycled, so it is actually better to keep water bottles recycled into water bottles. This information blew my mind early in my sustainable style journey, which is why education is a big part of my business – we need to be more informed consumers so that we can demand better from the fashion industry.

Of course, every woman wants to look and feel her best, and we absolutely can look stylish without harming people, planet or animals.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
If you’ve ever stood in front of your [likely very full closet] and felt like you have nothing to wear, I can help! I’ve been there too! We have been taught by society to value newness over wholeness – we have forgotten how to discern what we like/dislike and instead blindly follow trends. And while this approach works for a while, there is strength to be found in knowing and articulating who you are and how you want to show up in the world.

I help clients create a Style Manifesto, which is their vision of their personal style. We put words to imagery to make it real and then we clean out her closet to match. We shop strategically so that we only buy pieces that align with her lifestyle and values. Then, for the most fun part, we style her looks.

Along the way, I share information about sustainable style and how to curate a beautiful wardrobe that is based on quality over quantity so that she never again has to stare at a full closet and struggled to get dressed with confidence.

To maintain her closet, she joins my Sustainable Style Club and updates her wardrobe seasonally, at most.

It has taken me years to hone in on this transformation process and I’ve had the most amazing feedback from clients. Working with your clothes can be a form of therapy and self-care. It can bring joy to your life in unexpected ways, especially when you can thoughtfully dress in a way that is kind to the planet, people, and animals.

There have been challenges – like a pandemic when people literally didn’t get dressed or leave the house – but as we become more sustainably-minded as a society, there is so much opportunity to educate and help women manage their closets in a thoughtful way.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I have an engineering brain – I’m always looking for logic and efficiencies – so I like to share San Diego County from North to South (or vice versa). Oceanside has so many interesting restaurants popping up – I’d start with coffee from Tremont Street Collective and a walk along the ocean and out onto the pier. Then we’d grab lunch at The Plot – their food is amazing and I love their sustainable ethos. From there, a hike around the Callvera Reserve and then to the beach in Carlsbad to watch the sunset before dinner at Campfire.

Another day, we’d head south. I graduated from UCSD, so I love La Jolla, visiting the seals and wandering the shops of downtown La Jolla. A brunch at The Cottage is a must-do before swimming and hanging at Wind N Sea. Continuing south to Liberty Station is a fun way to end the day with dinner at Buena Forcceta.

There’s Balboa Park, Torrey Pines, Little Italy, and Point Loma – there are so many things to do, I could easily fill a week or more!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have a big extended family, including seven cousins who are all within 6 years of me, age-wise. We grew up together and throughout our lives, I’ve helped them with their clothes – from cleaning out their closets to taking them shopping to styling their outfits. Every Christmas we get together and they would always ask when I was going to start my own styling business. At first, I laughed off the suggestion and then one year I started to really think about how amazing it would be to help women with their clothes and to get paid for it – talk about dreams coming true!

My cousins were the first clients to pay me for the work I had been doing for them for years for free – and many of them still pay me! Two are members of my Sustainable Style Club and the others work with me on a seasonal or as-needed basis.

I feel so grateful for their encouragement and for their ongoing support – women supporting women is so powerful.

Website: tailoredstylist.com

Instagram: instagram.com/tailoredstylist

Linkedin: https://www.linkedin.com/in/kevinannjordan

Facebook: facebook.com/tailoredstylist

Image Credits
Greta D Photography