Starting a business can be terrifying. Weighing the pros and cons, the risks, and other considerations can be so overwhelming that often promising entrepreneurs stop before they even start. We asked some phenomenal entrepreneurs about their thought process behind starting their own businesses. Our hope is that by making the thought-process less intimidating we can help more folks think through whether they should take an entrepreneurial leap.

Randy Fisher

My wife and I wanted to create something together that leveraged our experience and our passion while being centered on our family. My wife had worked in the restaurant and special events industry for 20+ years and I had brewed beer and studied wine for over 20 years as well, so the idea was to create a wine bar concept that would leverage our strengths and interests. Read More>> 

Victoria Holly

I knew I wanted to go into interior design from a very young age and was fortunate to be exposed to the world of design early on. My dad used to bring me to art and antique auctions, and I remember feeling so excited and inspired by everything I saw. I also grew up surrounded by design magazines and I would cut out photos of furniture and decor I loved and make mood boards and mock-ups as early as age seven.  Read More>> 

Candice Levy

For me, starting my own business came from a mix of passion, frustration, and a desire for creative freedom. I had a clear vision of what I wanted to bring to the world—something I wasn’t seeing done the way I believed it could be. At the same time, I was working in environments where I felt limited or uninspired. I realized I wanted to build something that reflected my values, my culture, and my ideas of quality and customer experience. Read More>> 

Tanya Baron

Sorella Spices really started as a personal project—something I was doing in my own kitchen out of love and necessity. I’ve always enjoyed cooking, but like many moms, I spent years trying to juggle family meals with a million other responsibilities. When my kids went off to college, I suddenly found myself with the space to think about what was next—and I kept coming back to the joy I found in creating meals, especially when I could make them easier and more flavorful. Read More>>