Meet Tricia Lanette

We had the good fortune of connecting with Tricia Lanette and we’ve shared our conversation below.

Hi Tricia, how does your business help the community?
I’m in the business of rebellion. I don’t sell personal branding, I sell confidence and credibility which is the gateway to personal freedom for a female solopreneur.

I work with women in the service space who are stuck in the perfectionism and people pleasing loop. They are bad*ss and know their stuff inside and out, but they’re terrified of being seen for who they truly are because they struggle with fear of abandonment and rejection. They hide behind a corporate identity, plastering their logo on everything and try desperately to fit into a mold of what they think people want from someone in their field. Their brand is like a house where all the furniture is covered in plastic. Everything is safely protected, but it’s stiff and awkward and nobody actually feels comfortable there, including them!

And it’s not their fault. We grow up socially conditioned that being a good girl means fitting in with the world. Early on we’re told “don’t be too loud” or “stop showing off”, we’re taught to make ourselves smaller and more digestible. My impact is helping women shake that off! To stop downplaying their light to make others feel more comfortable.

When I work with someone, it’s not about building some fancy new furniture covers for her. It’s about making her brand environment so warm and inviting that people are magnetically drawn into her orbit because they immediately feel connected to her and personally invited into her world. It’s not about creating something new from scratch, it’s about creatively and lovingly communicating her magic to the world so she can show up confidently.

When a woman steps into her confidence, the effects ripple throughout the universe and she starts magnetically attracting aligned opportunities. She starts charging what she’s worth. She chooses to work with clients who light her up instead of drain her energy. She stops apologizing for who she is and says what she really thinks instead of what she thinks people want to hear. I love watching the ripple effects of that.

I often say I am the fairy godmother of personal branding, I come in with my magic and like Whitney Houston, show you “It’s possible. For a plain yellow pumpkin to become a golden carriage” and then I give your brand an irresistible makeover and send you off to the ball.

There is this moment in every BrandSpark when it clicks for a client. She suddenly gets that she doesn’t need to pretend and can just be themselves and succeed. That is the golden carriage moment because she goes out into the world and changes things. She serves clients better and starts making moves she was too scared to make before.

So while I might work with one client at a time, the effect multiplies as each woman goes out into the world walking confidently in her purpose of serving others and that’s the real impact of my work.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Electric Paradise Creative is all about helping women entrepreneurs build brands that actually feel like them, not some overly polished, corporate version they think they ‘should’ be.

What sets me apart is my no-BS approach to branding. I’ve stripped away all of the unnecessary fluff that makes branding feel overwhelming. My BrandSpark sessions get to the heart of who you are in two hours and my BrandShift implementation process only takes 1-3 days of your time. No endless feedback loops, no months of back-and-forth. Just clarity and results.

I’m most proud of how I’ve helped women find their confidence through their brands. There’s this moment in every project when a client sees herself clearly for maybe the first time. When she realizes she doesn’t have to pretend to be someone else to succeed. That moment of transformation is EVERYTHING to me and I’ve been blessed to have had that follow me throughout my career.

I’ve always had one core ability: helping people feel good in their own skin and helping them transform into the best version of themselves. It began with makeup artistry, where I discovered I could transform not just someone’s appearance, but their entire energy and presence.

From creating glamour for Playboy bunnies to creative directing editorial shoots for TapouT Magazine and Lowrider Magazine, a boudoir photoshoot side hustle and more weddings than I can count, over those 15 years I learned that true transformation goes far beyond the surface.
And that was just the beginning.

For 25 years, I immersed myself in the world of executive leadership for private dental practices. Managing, consulting, and directing marketing for multi-seven figure solo businesses. What I discovered there changed everything. I learned that success isn’t about a “perfect” brand, systems or fancy degrees. It’s about creating a series of brand experiences so memorable and unique to YOU that it gets people to feel something…and then act on it.

Each of those experiences shaped how I work today. The makeup artist and creative director knows how to make you look your best and capture you in your best light. The strategist understands profitability and knows how to make it all work for your business.

My mission is to create iconic, emotionally resonant brands with editorial polish that transform people’s confidence and credibility. Brands that are anything but cookie-cutter.

Was it easy? Absolutely not. I struggled with the same things my clients do: perfectionism, people pleasing, fear of being seen. I spent years hiding behind my logo, using ‘we’ when it was just me, trying to look like a big agency because I thought that’s what people wanted.

The biggest challenge was learning to trust myself. To believe that my unique approach was valuable exactly because it was different. To stop comparing myself to traditional agencies and embrace my own way of doing things.

I overcame these challenges by finding my people. My mentors and communities that got what I was trying to build. ANd by getting really clear on my values. Freedom is my highest core value and once I aligned my business with that, everything got much easier.

The biggest lesson I’ve learned is that your quirks are your superpowers.All those things I used to hide- my casual approach, my emphasis on my fun process, my focus on the person behind the brand, embracing the fact that my southern California regionalism is never going away dude, those are exactly what my clients love about working with me now. I’m real and authentic and show them how to be that for their own brands.

What I want the world to know about my brand is that it’s built on the belief that you don’t need to change who you are to succeed. You just need clarity on how to communicate what makes you special. And that clarity creates confidence, which is the gateway to freedom in your business and your life.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
As a third-generation San Diegan, I’ll give you the real local experience, and sorry, but SeaWorld and the Zoo are a hard pass from me. With freedom being my biggest core value, like Simon Cowell says, ‘it’s a no from me.’

Instead, we’d start with a full day of paddle boarding at Mission Bay. We’d arrive early, pack plenty of food, drinks and snacks, and bring our swinging chairs, pop-up tents and waterproof speakers out on the water. Don’t want to paddle far? No problem! We can paddle out a bit, anchor, and just float and chill. Afterward, we’d grab the best burger in San Diego at Rocky’s Crown Pub, a tiny spot locals have been keeping to themselves for decades.

Another day, we’d explore Coronado Island and visit the iconic Hotel Del Coronado. We’d drive around and daydream about buying a home there (a girl can dream!), then grab some delicious fish tacos at the Brigantine before heading back to your VRBO for some grilling and chilling.

Downtown deserves a day, but not for the reasons you’d think. We’d check out the USS Midway, a retired aircraft carrier, and if we’re lucky, they’ll be playing Top Gun on the flight deck after sunset or we’d catch the synchronized fireworks on the 4th of July. Then we’d grab a quick drink at Kansas City BBQ across the street, yep, that’s where they filmed the sleazy bar scene in Top Gun!

I’d take you out to Point Loma to see the lighthouse and grab some casual but incredibly fresh seafood at Point Loma Seafood for lunch. And I’d steer us completely clear of the Gaslamp Quarter, total tourist trap!

We’d definitely spend time in Ocean Beach, visiting Wonderland Pub for their spectacular ocean views and killer service, then grab some dry noodles and famous wings at OB Noodle House for dinner.
La Jolla would be on our list to check out the sea lions and beautiful coastline before heading up to Mt. Soledad to take in 360-degree views of America’s Finest City. If we’re lucky, we might see some jets take off from “Fightertown USA,” Miramar, the home of Top Gun.

We’d grab tickets to catch a show at the Belly Up in Solana Beach, hands down the best music venue in San Diego, before taking the most scenic drive up the palm tree-lined Coast Highway. We’d stop in Carlsbad at Pure Project for a flight of the juiciest, freshest beers in town before landing in Oceanside for a walk down the pier.

We’d end the perfect day with drinks at the rooftop of Mission Pacific Hotel and a bonfire on the beach, roasting s’mores and listening to a curated beach playlist as the sun sets over the Pacific.

That’s the real San Diego, no tourist traps, just local treasures.

Who else deserves some credit and recognition?
My shoutout goes to Pia Silva of NOBS Agency Mastery. She’s been my coach and mentor for 4 years, and honestly, I wouldn’t be where I am today without her guidance.

When I first found Pia, I was stuck in all these traditional agency patterns. Overcomplicating everything, undercharging, and basically getting in my own way at every turn. Her program helped me realize that I AM a badass (even though I didn’t always believe it).

What I love most about Pia’s approach is how she cuts through all the BS. She helped me streamline my entire process to get more potent, effective results in less time. No more endless revision loops. No more scope creep. Just clarity and results.

But beyond the business stuff, the community she’s built has been life-changing. As someone who struggled with perfectionism and people-pleasing (hello, my entire life!), having a group of like-minded women to lean on has been incredible. They’ve helped me create boundaries around my work and given me a safe place to land on those days when I felt like quitting.

I was so inspired by Pia’s authority-building system that I knew I wanted that for myself. With her guidance, I’ve built a marketing machine, created a bank of content, started showing up on camera confidently, written a book, and started speaking…all things I might have put off for years without her pushing me forward.

What Pia really gave me was a roadmap to cut out all the traditional branding agency BS and focus on what actually matters. And for that, I’ll be forever grateful.

Website: https://www.eparadisecreative.com/

Instagram: https://www.instagram.com/tricialanette/

Linkedin: https://www.linkedin.com/in/tricialanette/

Facebook: https://www.facebook.com/eParadiseCreative/

Image Credits
Nusrat Mulla
Monica Hahn