We had the good fortune of connecting with Tj Harris and we’ve shared our conversation below.

Hi Tj, what is the most important factor behind your success?
“As man thinketh in his heart, so is he.” The most important factor behind the success of Jouéur, is the exact doctrine that Jouéur is founded upon. Jouéur is dedicated to changing the world by changing the way we think, and how we view ourselves. Jouéur is a superpower. It is the superpower of self-belief. Had I not possessed the superpower of Jouéur, then there would be no Jouéur.

Our successful predecessors each advise us on one thing alike; believing is the first step. They then in likeness, tell us that believing is the hardest part. This is the reason it is so difficult to be successful. We are literally asked to do the toughest part first. So, Jouéur is committed to doing the hard part for you and giving you that first step. We believe in you. Jouéur is a self fulfilling prophecy. As you believe in your heart, so are you. It all starts with your belief in self.

Before you can convince anyone else as to why they should believe in you, you must convince yourself to believe in you. Whatever you believe to be true about yourself, is true; but you get to decide. Imagine a life where you believed there was nothing you could not do and nothing that you could not be. Jouéur is the representation of that choice of belief.

As the CEO of Jouéur, I possess an un-humanlike sense of confidence, because that’s what it takes to experience any form of success. You must be able to believe further than the common man. Everyone has dreams, I’m just crazy enough to believe that mine can actually come true. It is this ideology that Jouéur is inputting into the world– a dangerous sense of confidence. Jouéur is changing the world through a beautiful blend of psychology and fashion.

Let’s talk shop? Tell us more about your career, what can you share with our community?
It’s like describing the air. Trying to describe something that you cannot see, feel, or touch. Yet, it still must be in you. That’s what it’s like describing Jouéur. Fashion is only the beginning of Jouéur. Jouéur is an obligation, it’s an offer, it’s an opportunity. Jouéur is the chance to take you from your current reality to your preferred reality. What sets Jouéur apart from other fashion companies, is that unlike the others, Jouéur designs fashion from the inside out. While other fashion companies place their sole focus on extrinsic fashion, Jouéur does the opposite. We prioritize intrinsic fashion. We create fashion with very specific emotions and sentiments in mind to not only compliment and uplift you physically, but mentally and spiritually as well. Jouéur is pioneering a new era of fashion. Fashion with a meaning and style with a purpose.

As we know, Joueur has a French origin translating to “Player” in English, Jouéur (Jou-air) is a Premium Fashion Company focusing on offering the most essential piece needed in not only fashion, but in life, self-confidence. A Player is an individual who is naturally smooth, suave, and elegant in all their endeavors. We pride ourselves on offering all the essential pieces our members and clients need from head to toe. We offer everything from head scarfs, eyewear, cologne, to sneakers. Jouéur is a group made up of the world’s greatest thinkers, wittiest speakers, and smoothest dressers. The leaders of today and tomorrow.

With creating Jouéur we face one of, if not the most difficult and arduous challenges in existence— changing the way we as people think. As simple as a mind switch may seem, Jouéur understands that the task we face is one of the most demanding ventures known to humankind. Most people have a strong determination to hold on to pre-existing beliefs and ideologies, which oftentimes keep us anchored and stagnant in the world. As humans, we operate our entire lives based on what we believe to be true. Jouéur understands that if we can change the way our people perceive themselves, we can change the world. Jouéur is gifting the world with the gift of a new life. The bestowal of a new perception and a fresh start. We are creating a new generation of people who understand that impossibilities only exist if you believe they do.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The beauty of San Diego is like none other. A place where the weather is immaculate and the culture is penetrating. San Diego has become more than a home to me, it is has become the origin place to the greatest story ever told. Although there are ample places to visit and occupy within San Diego, the location that has placed the largest hold on my heart would be Sunset Cliffs. If you have never had the opportunity to experience a San Diego sunset, it is the closest glimpse of heaven on earth.

Who else deserves some credit and recognition?
“The distance a man travels is reliant largely upon the path the men before him have set.” Many people bless me with the compliment of being intelligent, and wise beyond my years. Although I would love to, I cannot accept the credit for this. I often express to my peers that there is very little that makes me exceptional. I accredit the success I have experienced on my journey to three things; my undying belief in self, my ability to listen with open ears, and God for gifting me with the first two traits. I operate my life with a quote by Western philosopher, Socrates, “I am the wisest man in the world, for I know one thing; and that is that I know nothing at all.” I ascribe the distance I have been able to travel on my journey to my meekness and love for learning. Life has shown me that there is something to learn from everyone that you encounter, if you are humble enough to hear them.

If there is anything that makes me “special”, it’s my skill of listening. When people speak, I listen. I have crafted and cultivated this skill because it is paramount. I am a strong believer in designing the exact life that you want to live and creating yourself to be the person you want to be. I constantly reinvent myself. When I meet high-value, good-character people, I put them on an interview, and I study them. Then, I consciously take notes on all the attributes that I admire from them, and I incorporate those skills, and idiosyncrasies into myself. I continuously repeat this tactic until I have created the best version of myself; and this is the ideology that Jouéur is built on. The realization that we are all designers and share the ability to design the exact lives we want to live.

The success of Jouéur lies on the backs of the people. Jouéur is a realization that once you begin to believe, your life begins.

A special shoutout to my father and mother for imputing an unadulterated sense of confidence into a young Black child in the midst of a society that tells him he should be anything but. A special shoutout to our investors for believing in our vision for change, our team at Jouéur for being diligent in our commitment to changing the world, and lastly, a special shoutout to each of our Jouéur members and affiliates for answering their call to obligation and committing their lives to fighting against social injustice. This time, the revolution will be televised because we are going to make it look better than ever before.

Website: JoueurGalerie.com

Instagram: JoueurFashion

Facebook: https://www.facebook.com/JoueurFashion

Youtube: https://youtu.be/lp0UYnDjoNY

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