Meet Risa Luksa | Founder & President, Goldman Marketing Group

We had the good fortune of connecting with Risa Luksa and we’ve shared our conversation below.

Hi Risa, how did you come up with the idea for your business?

In truth, I didn’t set out to start a business. I was in between jobs when one of my colleagues asked if I could help with her dermatology practice marketing, and I agreed to come on board to see what I could do. I had grown up working in my father’s dermatology practice and had a marketing background, so I figured since I had worked in every other avenue of the dermatology industry, taking on this new challenge would be exciting!

Very quickly, I was able to see the holes in her marketing strategy and make improvements that immediately impacted the bottom line.  After designing a new logo, stationary, and menu of services, creating hardback before/after picture books and a DVD reel for the waiting room, and implementing social media marketing, online reputation management, process improvements, and phone training, I was able to quickly gauge the ROI and refine strategies accordingly to help her practice be even more successful.

Within a few months, her colleagues started to notice, and I took on my second client. After a few more months, my desire to continue learning about all aspects of medicine was fulfilled when I was able to bring on doctors of other medical specialties – first, facial plastic surgery, then ENT, then general plastics. At this point, I needed help and hired my first assistant. This was truly the beginning of Goldman Marketing Group.

At first, we outsourced much of our graphic design, video production, website development, and SEO, but quickly realized that the only way to get the job done at the high-quality level we needed was to handle it in-house. We went on to hire specialists for each area of the business and today are proud to have a team of 30 enthusiastic young individuals

Despite much interest from non-medical professionals, we have stayed true to our roots and work exclusively in the healthcare arena. We work with many different medical specialties, practices of all different levels and sizes, and facilities from every corner of the country, allowing us to develop unique protocols to ensure we produce the most effective results for each client.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

We treat every single doctor as an individual, as no two practices have the same needs. Some want to expand and bring on additional practitioners, some want to carve out a niche and bring in patients from around the world, some want to go out-of-network with insurance, some want to improve their online presence, and others want to increase their revenue. Regardless of the end goal, we work to strategize a unique plan to help achieve the desired goals.

Although we are a consulting firm at the core, we also work to execute ideas from start to finish. This means that not only might we recommend a patient outreach campaign to promote X, Y, or Z in the practice, but we can also design the print collateral, write the content for the website, send out the email blast, and train the front desk how to answer questions on the phone. Since we are involved in every aspect of marketing as well as inside the practice at the base level, we can track each campaign’s results to ensure marketing dollars, time, and energy are being spent as effectively as possible.

Goldman Marketing Group spends countless hours keeping abreast of the latest advances in software, technology, and strategies, evolving as necessary to meet our clients’ needs in the evolving world of medical marketing. In 2013, we opened up our concierge contact center to answer the phones and handle all of the incoming leads for practices looking to outsource the management or achieve a higher conversion rate.

On the website and SEO side, we continue to evolve our strategies to ensure our client’s websites are beautiful and educational, stay ahead of the curve, and provide lasting results no matter how many updates Google makes to its algorithm. In terms of video, we continually upgrade our equipment, post-production abilities, and video ranking strategies to provide the highest level of video marketing available in the marketplace. With social media and online reputation management, we stay abreast of the latest techniques available to ensure these social platforms work in favor of the rest of the marketing campaign. In print marketing and branding, each brochure we design and create is better than the last. Our concepts, aesthetics, and production, along with our innovative printing techniques, are comparable to the best design firms in the country.

We are honored that our entire business is generated through word-of-mouth. Our reputation is of the utmost importance, and we make sure every single client receives the highest quality of marketing services necessary to help achieve their goals.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.

Instead of running around sightseeing, I would take them to breakfast at Pipes Cafe in Cardiff, then down to the beach for a few hours, and back to my pool to swim and order Mexican food – a typical and amazing north coastal San Diego day!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

I’d like to shout out all the female business owners out there, especially those who are also moms! I’ve been a female business owner for 12 years, and I strive to continue to pave the way for future generations of women, including my daughter.

Website: www.goldman-marketing.com

Instagram: https://www.instagram.com/goldmanmarketing/

Linkedin: https://www.linkedin.com/company/2494287/admin/ and https://www.linkedin.com/in/risa-luksa/

Image Credits
Goldman Marketing Group