We had the good fortune of connecting with Rebeca Sheehan and we’ve shared our conversation below.

Hi Rebeca, is there something that you feel is most responsible for your success?
The most important factor behind my success—and the success of Verde Design Group Landscape Architects, Inc.—has been a combination of hard work, adaptability, and a commitment to continuous learning. After over 25 years as an entrepreneur, stepping into the architecture, engineering, and construction (AEC) industry was both exciting and challenging. It was a completely different world from my past experiences, but I approached it with the same curiosity, resilience, and dedication that have always guided me.

I also knew that I needed help, and that’s why I took the initiative to research and seek out guidance. Through this journey, I was fortunate to find Cheryl Brown from SBDC, who became an invaluable guide in helping me understand procurement, certifications, and government contracting. Her expertise and mentorship helped me navigate the complexities of obtaining certifications such as WBE (Women Business Enterprise), MBE (Minority Business Enterprise), WOSB (Women-Owned Small Business), and Section 3 HUD.

One of the key steps in adapting to this new industry was leveraging resources and partnerships. I worked closely with SBA, SBDC, and APEX Accelerator, all of which played a crucial role in helping Verde Design Group organize our certifications and position ourselves for public sector opportunities.

In addition to mentorship and networking, I also recognized the importance of formal business education. I enrolled in several programs that completely transformed the way I approach business. Two that stood out were:

*Calmentor San Diego Program, which provided invaluable insights into the AEC industry, government contracting, and public-sector work.
*10K Goldman Sachs Long Beach Business Program, which helped me develop financial strategies, leadership skills, and sustainable growth models for my firm.

These programs not only expanded my knowledge but also gave me the tools and confidence to navigate complex business landscapes with a strategic mindset.

These certifications and educational experiences have opened doors for Verde Design Group, allowing us to compete in the public sector while maintaining the high-quality design and service that we are known for. More importantly, this journey has reinforced the idea that success is not about knowing everything from the start, but about having the willingness to learn, pivot, and surround yourself with the right people and resources.

I believe that growth happens when we step outside our comfort zones—and this experience has been a testament to that. I am incredibly grateful for the mentors, partners, and organizations that have supported me along the way, and I look forward to continuing to build, learn, and contribute to this industry.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Verde Design Group Landscape Architects, Inc. is more than just a design firm—it is a reflection of my commitment to innovation, sustainability, and community impact. Our focus is on creating outdoor spaces that are not only visually stunning but also functional and environmentally responsible. Whether designing parks, urban landscapes, or commercial spaces, we approach every project with a deep understanding of how people interact with their surroundings and how we can enhance their experience.

What excites me most about our work is the opportunity to transform spaces in a way that brings people together. Landscape architecture isn’t just about plants and hardscapes—it’s about creating environments where memories are made, where people gather, and where nature and urban life coexist harmoniously. Seeing a project come to life, knowing that it will positively impact a community for years to come, is incredibly rewarding.

Getting to where I am today was not easy, and the path was anything but linear. I’ve had to pivot, adapt, and continuously learn. One of the biggest challenges was navigating the public-sector and government procurement space, which requires a level of expertise, patience, and persistence that I had to develop. I approached this by asking questions, seeking mentorship, and putting in the work to master the industry’s complexities.

One key lesson I’ve learned is that relationships are everything. Success isn’t just about knowing your craft; it’s about collaborating, building trust, and forming meaningful partnerships. Throughout my career, I’ve built strong connections with other entrepreneurs, industry experts, and organizations that support small businesses, and these relationships have been invaluable in opening doors and creating opportunities.

Another important lesson is that fear should never hold you back. As a woman and a minority business owner, I’ve had moments of doubt, moments where I questioned whether I belonged in certain spaces. But I’ve learned that if you show up, do the work, and believe in your vision, you create your own place at the table.

At Verde Design Group, we don’t just design landscapes—we build legacies. I want the world to know that our firm is here to make a lasting impact, to elevate the industry with fresh ideas, and to pave the way for other small businesses, particularly women- and minority-owned firms, to thrive. There is room for all of us, and my hope is to continue creating opportunities—not just for our company, but for others who are looking to make their mark in this industry.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend was visiting for a week-long trip in San Diego, I’d want to give them the perfect mix of amazing food, beautiful scenery, cultural experiences, and laid-back coastal vibes. Here’s how we’d make the most of their time:
Day 1 – Welcome to San Diego: Exploring the Heart of the City

Breakfast: We’d start the day at Talavera Azul in Chula Vista, a must-visit for authentic Mexican breakfast. Their chilaquiles and café de olla are the perfect way to kick off the trip.
Morning Activity: A stroll through Balboa Park, visiting the gardens, museums, and maybe even catching a performance at The Old Globe Theater.
Lunch: A stop at The Prado inside Balboa Park for a relaxing patio lunch with a great ambiance.
Afternoon: Explore the San Diego Zoo, one of the best in the world, or take a scenic drive through Coronado and enjoy the beach.
Dinner: Head to Little Italy for dinner at Born & Raised, an upscale steakhouse with an old-school glamour vibe.
Drinks: End the night with craft cocktails at Kettner Exchange, enjoying the rooftop views.

Day 2 – Coastal Adventure: Cardiff & Encinitas

Breakfast: Start with açaí bowls at Swami’s Café in Encinitas.
Morning Activity: Walk along Swami’s Beach and watch the surfers, followed by a visit to the Self-Realization Fellowship Meditation Gardens for a peaceful moment overlooking the ocean.
Lunch: Waverly in Cardiff, where I’d make sure to order their off-menu burger—it’s one of the best-kept secrets!
Afternoon: Explore Downtown Encinitas, check out the boutiques, and grab a coffee at Better Buzz.
Dinner: Herb & Sea, where fresh seafood and coastal charm make for a perfect meal.
Drinks: A nightcap at The Roxy, a cool jazz bar with great cocktails and live music.

Day 3 – La Jolla & Sunset Cliffs Magic

Breakfast: Start the day at The Cottage in La Jolla for their famous lemon ricotta pancakes.
Morning Activity: Visit La Jolla Cove, walk along the coastline, and watch the sea lions lounging on the rocks.
Lunch: Head to George’s at the Cove for breathtaking ocean views and California-inspired dishes.
Afternoon: Take a kayak tour of the La Jolla Sea Caves or go snorkeling at La Jolla Shores.
Sunset & Dinner: Drive to Sunset Cliffs for a stunning ocean sunset before heading to Fort Oak for an elevated dining experience.

Day 4 – Old Town & Pacific Beach

Breakfast: Authentic Mexican breakfast at Café Coyote in Old Town.
Morning Activity: Walk through Old Town San Diego, visit the historic sites, and shop for local artisan goods.
Lunch: Enjoy fresh seafood tacos at Oscars Mexican Seafood in Pacific Beach.
Afternoon: Relax on the beach, maybe try paddleboarding at Mission Bay.
Dinner & Drinks: The Grass Skirt, a hidden tiki bar in PB, where craft cocktails and Polynesian bites make for a fun night.

Day 5 – North Park & Barrio Logan Art Scene

Breakfast: Morning Glory in Little Italy, famous for their decadent pancakes and fun pink décor.
Morning Activity: Explore North Park, visit Pigment for trendy gifts and local goods, and check out the murals.
Lunch: Las Cuatro Milpas in Barrio Logan for some of the best homemade tortillas and Mexican street food.
Afternoon: Visit Chicano Park, explore the art galleries, and stop at Mujeres Brew House, a Latina-owned brewery.
Dinner: Born & Raised for an elegant steakhouse experience.

Day 6 – Wine & Relaxation in Temecula

Day Trip: Drive to Temecula Wine Country for a relaxing day of wine tasting at wineries like Leoness Cellars and Callaway Vineyard.
Lunch: Ponte Winery for a vineyard-side lunch.
Evening: Return to San Diego for a relaxed evening at Mister A’s, where you can enjoy cocktails with a skyline view.

Day 7 – Farewell Brunch & Beach Walk

Brunch: The Henry in Coronado for a relaxed but elegant farewell meal.
Final Activity: A walk along Coronado Beach, taking in the views of the historic Hotel del Coronado.
Afternoon Treat: Hodad’s in Ocean Beach for one last epic burger before heading to the airport.

San Diego is a city full of diverse experiences, and this itinerary would give my best friend a perfect mix of food, adventure, relaxation, and cultural exploration!

Who else deserves some credit and recognition?
Success is never a solo journey, and I am deeply grateful for the people who have supported, encouraged, and believed in me along the way. I want to dedicate this shoutout to my mom, Lydia Beltran, and my children, Felipe, Johnny, Jacob, and Daniel, who have always stood by me, believing in me and my vision, no matter how ambitious my ideas or projects have been. Their unwavering love and motivation have pushed me to strive for more, overcome challenges, and continue growing as an entrepreneur and leader.
Because of the support I have received, I am passionate about giving back and uplifting other Latina women in business. That’s why I am honored to serve on the board of the National Latina Business Women Association (NLBWA), where I can help mentor, empower, and create opportunities for other women navigating their own entrepreneurial journeys.

This journey has been shaped by the incredible people in my life, and I truly believe that when we uplift each other, we all succeed.

Website: https://verdedesigngroup.com/

Instagram: https://www.instagram.com/verdelandscapedesigns/

Linkedin: https://www.linkedin.com/company/verde-design-group-landscape-architects-inc/posts/?feedView=all

Facebook: https://www.facebook.com/verdelandscapedesigns

Yelp: https://www.yelp.com/biz/verde-design-group-landscape-architects-encinitas?osq=verde+design+group+landscape+architcts+inc&override_cta=Request+pricing+%26+availability

Other: https://www.linkedin.com/in/rebeca-s-08036746/
https://www.facebook.com/rebecabsheehan

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