Meet Radostina Stoycheva | Director of Performance Marketing

We had the good fortune of connecting with Radostina Stoycheva and we’ve shared our conversation below.

Hi Radostina, can you walk us through the thought-process of starting your business?
When we started Compass Digital, our thought process was rooted in a shared vision among employees. We wanted to move away from the traditional full-service agency model and focus exclusively on digital marketing, an area we were truly passionate about. It was important to create a company that reflected our collective values, where we could freely collaborate, share ideas, and approach marketing in a way that aligned with our vision. Compass Digital was built by employees, for employees, to foster creativity and innovation within a more focused and supportive environment.

What should our readers know about your business?
At Compass Digital, we stand out by using a full-funnel framework that drives success from customer acquisition to loyalty. This comprehensive approach ensures that every stage of the customer journey is strategically managed, from awareness to conversion and retention, allowing us to deliver exceptional results for our clients. In just two years, we’ve already earned two major awards, including Gold at the American Marketing Association’s Sandie Awards, reflecting the impact and effectiveness of our strategies. Our journey hasn’t been easy—like any startup, we’ve faced challenges such as adapting to client needs and navigating a competitive market. However, through innovation, dedication, and the strength of our full-funnel approach, we’ve grown steadily. One key lesson we’ve learned is the value of adaptability and staying ahead of industry trends. Compass Digital is more than just a marketing agency; we’re committed to building long-term partnerships on a personal level and creating measurable, lasting impact.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend were visiting, I’d want to show them the best of what this area has to offer. We’d kick things off with some must-try food spots like Rare Society for incredible steak, Davanti Enoteca for Italian, and Kettner Exchange for a great rooftop vibe. We’d hit The Local for laid-back drinks and Prince Street Pizza or Fortunate Son for some comfort food. For a beach day, we’d split time between Ocean Beach for a classic surf vibe and Windansea for stunning views. Must-see places would include the iconic Hotel del Coronado, a stop at the revitalized Lafayette Hotel, and a trip to the La Jolla Tide Pools & Cove. If we’re feeling adventurous, we might even take a quick trip over to Tijuana for the day. A night in Hillcrest is a must for our community! We’d also hit up some great bars and speakeasies like Polite Provisions, False Idol, and The Lion’s Share, and we can’t miss jazz night at Prohibition or the fun retro vibes at Trailer Park After Dark.

Who else deserves some credit and recognition?
I have an incredible support system that has been essential to my journey. First and foremost, the five other individuals who co-founded Compass Digital with me deserve immense credit; without their shared vision and commitment, none of this would be possible. My family and friends have also been there every step of the way, offering encouragement through the ups and downs of entrepreneurship. Lastly, a special shoutout goes to my beautiful girlfriend, whose unwavering support has been a constant source of strength, especially during the busiest and most challenging times. They’ve all played a huge role in my success.

Website: https://getcompassdigital.com

Instagram: https://www.instagram.com/getcompassdigital/

Linkedin: https://www.linkedin.com/in/radostina-stoycheva/