Meet Melanie Granfors | Owner, Dog Devoted Vintage

We had the good fortune of connecting with Melanie Granfors and we’ve shared our conversation below.

Hi Melanie, how do you think about risk?
This is such a great question! I thrive on challenges and change in my life. I’ve always taken risks– both personally and professionally. I’m not a “physical” risk taker. You won’t see me rock climbing or sky jumping. But when it comes to career or life decisions and an interesting opportunity arises; details be damned. I’m going for it.

I don’t weigh a bunch of pros and cons on something that intrigues me. I don’t fret about regret. I believe nothing is
permanent and change is constant. You can go back, or take a do-over, and follow a different path.

I love the saying: “when one door closes, GO OPEN ANOTHER ONE!” Life would be so boring without taking chances.

Risk can bring rewards or regrets. But for me, regret is learning, and that makes way for new challenges and change.

What should our readers know about your business?
I have always dreamed of blending my passion for dogs, and my love of vintage, decor, plants and gardening. I also wanted a business where I could devote 100% of my net proceeds to the dog rescues that have changed my life.

Dog Devoted is the perfect name for it. It lays out my mission, my passion and my “why”. I am Dog Devoted — as a person and as a business owner. I will always devote myself and my business to The Animal Pad and Frosted Faces Foundation.
Both do amazing work and spend thousands of dollars to medically rehabilitate and treat aging and ailing homeless dogs.
With every sale I thank customers by telling them: “you are helping abandoned dogs find their happily ever after.”

What sets me apart, I think, is that people feel my passion for dogs, They sense my devotion. I believe dogs are superior
beings. They are incredible animals who have so many talents and help humans in myriad ways. We owe them peaceful, comfortable, and loving homes for their entire lives. They are the light of my life.

It is NEVER easy to start a business. But commitment, confidence, passion and a bit of a financial safety net have made the difference for me.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well, I’d start with a trip up to Ramona to see the incredible headquarters of Frosted Faces Foundation. Then, a spin through Liberty Station on our way to Mission Beach for a sunset.
We’d walk several of my seven dogs through Balboa Park. And pick some great spots to eat and drink in my North Park dream neighborhood.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Oh my story is definitely dedicated to Frosted Faces Foundation and The Animal Pad.

Instagram: @dogdevotedvintage

Facebook: @dogdevoted

Image Credits
James Ito