Meet Maxx Holdrieth | Troov Founder & Personal Trainer

We had the good fortune of connecting with Maxx Holdrieth and we’ve shared our conversation below.

Hi Maxx, we’d love to hear more about how you thought about starting your own business?
My needs were not being met as a consumer and I felt others weren’t as well. I am super into holistic health and functional medicine and I believe the food and beverage industry has been doing consumers a disservice for years. I saw an opportunity to create an energy drink that is not only not bad for you, but actually good for you. Full of clinical dosages of functional ingredients, a transparent supply chain, and an authentic voice.

My background is in Personal Training and Health Coaching. With that as my foundation, I believed I could develop a product that was much different then what is currently being offered and one with the consumer’s health in mind first and foremost.

What should our readers know about your business?
TROOV is an all-natural, plant-based, ready-to-enjoy, pre-workout drink designed to help you find your true groove over and over again—without the crash.

We’re you, that’s why we created TROOV. We were tired of other energy drinks pretending to be something other than what they were. That’s why we made a functional beverage that’s actually full of real ingredients as close to how they’re found in nature as possible. Real vegetables, ripe fruits, natural teas. We don’t use anything synthetic and we don’t pretend to not use anything synthetic because we wouldn’t want that, either.

We formulated TROOV with clinical dosages of beets, L-citrulline, and caffeine. We didn’t add any sugar and, while we’re low-calorie, we’re also an excellent source of amino acids (so you have the energy to keep going).

We’re proudly gluten, dairy, and soy-free; vegan, no sugar added, and preservative free.

Getting TROOV to market has been one of the most challenging things I have ever done. From manufacturers, to the supply chain, to distribution, and brand awareness… it is an endless journey of trials and tribulations.

I have learned that if you to create a unique product, you have to be willing to do what others are not willing to. To hear no often and continue persevering. And above all else, believe in yourself and your vision because no one else is going to make it happen for you.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Wow, what a tough question!

I would start off with a boardwalk stroll in Pacific Beach and go to Drift Cafe. Would take them out to Surf at Tourmaline Surf Park afterward, followed by tacos at Oscars.

Depending on energy levels, I would take them on the Ho Chi Mihn trail. And head out to Little Italy for dinner at Civico 1845.

For me, pacific beach, la jolla, encinitas, and little Italy are the best spots to see in San Diego. The gorgeous coastline and lifestyle accompanying it are what set San Diego apart as a city from anywhere else.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
To the many people who have believed in me along the way and continue to support me today.

Website: www.drinktroov.com

Instagram: @drinktroov

Linkedin: https://www.linkedin.com/in/entreprenuer-onlinefitness-optimalhealth/