Meet Joaquin | Entrepreneur & Owner

We had the good fortune of connecting with Joaquin and we’ve shared our conversation below.

Hi Joaquin, how do you think about risk?
Risk is damn near everything. People are too afraid to fail. It’s better to take action with less of a plan than it is to sit around and wait for everything to be “perfect” or end up never taking action on your ideas in the first place. Something I’m still guilty of with other ideas I have.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We’re the original company to specialize in this type of tourism to this region for people on this side of the border. There were a few Mexican companies doing it back in the day when we started but no one from the U.S. side of the border. Surviving through Coronavirus, former employees and managers stealing IP and becoming competitors, changing border laws and scenarios, and many other hurdles has not been easy. Nothing about having your own business is easy really to be honest. It’s all a learning process, and is definitely not for everyone. Some people need to just work that 9-5 and turn off at the end of the day. When you own your business you can’t really “turn off” all problems are your problems. As well as all solutions to those problems are yours to figure out. I’m proud to say that our brand and company operates with integrity and honesty, things that are hard to find now a days, especially in business. There’s a lot of dishonest people out there. Be careful and guard your proprietary information and intellectual property closely.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Wow… a week huh. To be totally honest there’s so much to see in Baja much less Valle de Guadalupe I would not spend a week in just Valle. I would probably have them drive further down the peninsula and explore. Even though we don’t offer that in particular that’s what I grew up doing and if you have the time that’s when you really see the magic of Baja. As far as some spots in Valle that are great.

Eat: Finca Altozano without a doubt probably our favorite eatery, Animalon, La Esperanza Baja Med, Limbo, Fauna, Cantera, Laja.

Wine: Vina Liceaga, Cava Maciel, Casta de Vinos, Chateaxu Camou, Quinta Monastero, Sol y Barro, Pedro Domecq, Solar Fortun, Baron Balche, La Corcha Rosa. There’s a ton more but that’ll do for now.

Party: Casa Frida, La Justina, Bloodlust Wine Bar, Decantos. (Ensenada has more of a nightlife than Valle.)

Who else deserves some credit and recognition?
It’s hard to attribute success in things like this to any one person or thing. As far as BWT goes I would have to give a shoutout to Fernando Gaxiola from Baja Wine Food. Along with us he was one of the first people in this space and he definitely helped in the beginning. A great book that is now probably slightly outdated that has helped in the day to day of how the business is run is The 4 Hour Workweek by Tim Ferris. To be totally honest most of making something like this work is not giving up.

Website: www.bajawinerytours.com

Instagram: www.instagram.com/bajawinerytours

Facebook: www.facebook.com/bajawinerytours

Yelp: https://www.yelp.com/biz/baja-winery-tours-san-diego-4

Image Credits
Baja Winery Tours