Meet Jill Pavlov | Comedian & Brand Messaging Coach

We had the good fortune of connecting with Jill Pavlov and we’ve shared our conversation below.

Hi Jill, we’d love to hear more about how you thought about starting your own business?
It started with a mix of frustration and intuition. I had been working as a corporate copywriter, and while I was good at it, it started to feel like I was just delivering polished words into the void. No real connection, no lasting impact. I knew I had more to offer than just clever taglines in Google Docs.

I also knew I was never going to feel fully fulfilled building someone else’s dream. So I asked myself: What if I took everything I love—words, improv, personal growth—and created something that actually helps women show up with clarity and confidence?

At first, I didn’t have some polished business plan. I had a gut feeling, a bunch of sticky notes, and a whole lot of passion for helping other women stop playing small. Over time, that turned into my signature offer, POP! Into Your Power, and a business that feels like an extension of who I am, not just something I do to make money.

So yeah, my thought process was less “Shark Tank pitch” and more “What would happen if I trusted myself and created the thing I wish I had?” Turns out, that was enough to get started.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I always say my work sits at the intersection of clarity, confidence, and a little bit of chaos. Because that’s what it feels like when you’re trying to talk about yourself and your business and everything just comes out in one big overthinking word salad.

At Copy POP!, I help women—especially those who are brilliant at what they do but struggle to express it—turn their mess into a message. My signature offer, POP! Into Your Power, is a 3-month experience that blends brand strategy, improv-based confidence work, and messaging support to help you own your voice and build a brand that feels like a mic drop moment.

What sets me apart is how I do it. I’m not handing you a script or a formula. I’m getting in the trenches with you. We riff, we play, we edit in real time. It’s deeply personal, highly strategic, and honestly, kind of fun. I don’t just help you say the right things—I help you feel like the right version of you when you say them.

But no, it definitely wasn’t easy getting here.

Before this, I spent 17 years battling addiction and an eating disorder. That journey taught me how to trust the process, keep showing up, and stop pretending everything’s perfect. Professionally, I started out writing copy for other people’s businesses—and I was good at it. But it never felt like mine. It wasn’t until I left that world, leaned into my improv background, and landed on The Blox that things really clicked. That experience helped me see that I wasn’t meant to hide behind other brands—I was meant to build my own.

I’m proud of the fact that I’ve built something real from scratch. I didn’t inherit a client list or buy followers. I started with my story, my skills, and a gut feeling that women deserve to show up in full color—unfiltered, unapologetic, unforgettable.

What I want people to know is this: I believe every woman has a bold, magnetic, take-up-space version of herself waiting in the wings. My job is to help her walk on stage, grab the mic, and own it.

Because you’re not here to play small. You’re here to POP.

Who else deserves some credit and recognition?
First, a massive shoutout to my recovery community. That’s where I learned how to show up as my real self—messy, honest, and willing to grow. The lessons I’ve learned in those rooms about resilience, self-trust, and progress over perfection have shaped how I show up in business more than any MBA ever could.

I also have to thank The Blox. That wild ride of a reality show cracked me open and made me see myself as a founder, not just a freelancer. It gave me the push (and the proof) that I could build something way bigger than a done-for-you service business.

And of course, my clients—especially the first few who said yes when my offer was still half-formed and I was figuring it out as I went. Their trust lit the fire. Every time one of them sends a message like, “I finally feel like myself online,” it reminds me exactly why I do this.

And shoutout to every improv teacher I’ve ever had. You taught me how to say yes before I’m ready, which is basically the entire business plan.

Website: http://www.copy-pop.com

Instagram: comedyjill

Linkedin: https://www.linkedin.com/in/jill-pavlov/

Image Credits
Calliope Tornatore