We had the good fortune of connecting with Jason Cooper and we’ve shared our conversation below.

Hi Jason, why did you pursue a creative career?
I’ve always had a deep love for creating art, even as a kid. It started as a personal outlet. It was a way to express myself and make sense of the world around me. Over time, I realized how powerful creativity can be, not just for myself but for others too. Helping people bring their ideas to life visually is something I find rewarding. There’s nothing like the moment when someone sees their vision take shape and says, “That’s exactly what I was imagining.” That’s what keeps me inspired.

Alright, so let’s move onto what keeps you busy professionally?
My creative journey really kicked off while I was working at GoDaddy. I spent my days on the phone helping people launch their businesses, everything from buying domains to building websites and setting up Microsoft products. I was constantly learning, and it opened my eyes to just how many different kinds of businesses people were creating. That exposure lit a fire in me to start building things of my own.

At first, I just wanted to showcase some of the work I was doing, to show customers what was possible with the tools we were selling. I figured a fun way to start was through food blogs, because who doesn’t love tacos or pizza? I built a couple of sites just for fun, sharing my love of good food. To my surprise, a few of them started ranking at the top of Google. Next thing I knew, my phone was blowing up with people trying to place food orders—even though I wasn’t actually selling anything. It was just a passion project.

That’s when I realized I was onto something. What started as a creative outlet turned into a full-on business. Today, I run my own marketing and automation agency, blending design, branding, and tech to help others bring their ideas to life.

Was it easy? Definitely not. There were plenty of late nights, trial and error, and moments of self-doubt. But I kept showing up and kept learning. One of the biggest lessons I’ve learned is that you don’t need to have it all figured out to start. Just start. Show your work. Stay curious. And let your creativity lead the way.

What sets my work apart is that it’s always rooted in real passion and personal experience. I know what it’s like to build something from scratch, and I bring that same energy to every client I work with. Whether it’s a food blog, a brand launch, or a full automation system, I approach every project like it matters. Because to the person behind it, it does.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was in town for a week, I’d make sure they got the full San Diego experience, especially the local gems in and around Pacific Beach.

Day 1: Welcome to PB
We’d kick things off with a laid-back beach day—soaking up the sun at Pacific Beach, then grabbing tacos at Taco Surf, a local classic right on Mission Blvd. For sunset, we’d head up to Kate Sessions Park with a blanket and some drinks—hard to beat that view of the bay and downtown skyline.

Day 2: Taco Tour & Ocean Vibes
This day’s all about tacos. We’d hit up a few of my favorites: Puesto for the upscale craft experience, Oscars for the spicy shrimp, and Tacos El Gordo because… al pastor on the trompo. Then we’d cruise the boardwalk, maybe rent bikes or scooters and hit up Crystal Pier. End the night at Sandbox Pizza—good pizza, good drinks, good vibe.

Day 3: Padres Game & Gaslamp
If the Padres are in season, we’re grabbing tickets at Petco Park. Even if you’re not a huge baseball fan, the energy in that stadium is unreal—and the food options are next level. Before the game, maybe some tacos at Lola 55 in East Village. Afterward, we’d bar-hop through Gaslamp or keep it mellow in Little Italy.

Day 4: La Jolla & Morley Field
Start the day exploring the La Jolla Coves, watching sea lions and maybe snorkeling or kayaking. Then we’d head to Morley Field for something active, disc golf, or just walking the trails. Dinner at City Tacos, then drinks back in PB or a bonfire on the beach.

Day 5: Balboa Park & Museum Day
You can’t visit SD without hitting up Balboa Park. Museums, gardens, buskers, and the vibe—it’s all there. We’d spend the day exploring and grab lunch from one of the park cafés or hit up The Prado if we’re feeling fancy. Evening walk through the Spanish Village Art Center and maybe sneak in a nightcap around Hillcrest.

Day 6: Chill & Recharge
After all that running around, we’d slow it down—maybe grab breakfast burritos from Harry’s Tacos, hit a local farmer’s market, and just hang out. Maybe even a massage or spa day, or just laying low and catching a sunset from Sunset Cliffs.

Day 7: One More Bite
Before they leave, we’d do a final food tour, maybe revisit a favorite taco spot, grab square slices from Square Pizza, or brunch it up somewhere along Garnet. Then we’d spend some time walking the beach or hanging on the boardwalk before heading to the airport.

San Diego has a little something for everyone, but in PB, it’s all about good vibes, good food, and slowing down enough to really enjoy it.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I definitely wouldn’t be where I am without the support and influence of the people around me. First, I want to thank my girlfriend Sarah, she’s been a huge part of my journey, always encouraging me to bet on myself and keep pushing forward. I also have to shout out my twin brother, Jerome. He was the one who showed me that this path was possible, and he’s believed in me since day one, even when I wasn’t sure of myself.

My mom and dad have also been a big influence. My dad runs a family campground, and I’ve always admired how he wears so many hats and keeps things running without ever really taking a day off. Watching his work ethic growing up taught me what it means to show up and get it done, no matter what.

As for books, The 4-Hour Workweek by Tim Ferriss opened my eyes to the idea of building a life on your own terms. Think and Grow Rich by Napoleon Hill gave me the mindset to go after what I wanted. I’m also a big podcast listener, and I found a lot of inspiration early on from Joe Rogan’s early episodes, just hearing someone figure things out in real time and chase what they love really stuck with me.

Website: https://www.getcrazyleads.com/

Instagram: https://www.instagram.com/getcrazyleads/

Linkedin: https://www.linkedin.com/company/get-crazy-leads/

Twitter: https://x.com/GetCrazyLeads

Facebook: https://www.facebook.com/GetCrazyLeads/

Youtube: https://www.youtube.com/@getcrazyleads9489

Nominate Someone: ShoutoutSoCal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.