We had the good fortune of connecting with Callie Ahern and we’ve shared our conversation below.

Hi Callie, is your business focused on helping the community? If so, how?
At Twofold, we believe self-care shouldn’t feel like another job on your to-do list. Somewhere along the way, beauty and wellness routines became 15 steps long with 15,000 products — leaving women feeling like they’re constantly falling short.

Our mission is to take that pressure off. By simplifying rituals, rooting every formula in science-backed ingredients, and doubling down on ingredient alignment between what you put in your body and what you put on your skin, we’re creating space for women to care for themselves without the overwhelm.

This is more than a product philosophy — it’s a social impact. By cutting through noise and complexity, we help women reclaim their time, energy, and confidence. We’re proving that high performance doesn’t have to come at the cost of simplicity, and that self-care can be both effective and attainable.

Twofold is about rewriting the rules of wellness and beauty: fewer steps, fewer products, more impact.

What should our readers know about your business?
Building Twofold wasn’t easy. The world didn’t need another product — it needed a new approach.

We set out to cut through the 15-step, 15-product routine and create formulas that do more with less. Rooted in science. Mirrored inside and out.

The challenge? Saying no to the noise. The reward? A brand that gives women back time, energy, and confidence.

Twofold is proof: simplicity can be powerful.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If Twofold were a person in San Diego, here’s how I’d imagine them:
• Morning ritual: Grabbing a matcha at Better Buzz in Hillcrest or Communal Coffee in North Park — places that feel intentional, modern, and community-driven.
• Midday energy: Strolling through Little Italy Farmers Market to connect with local growers and pick up fresh, functional ingredients.
• Wellness time: Moving between a hot yoga session at Yoga Six or a reformer class at Studio Lagree, followed by recovery at Saffron & Sage or a cold plunge spot in La Jolla.
• Creative recharge: Working with a laptop at Moniker General in Liberty Station — chic, wellness-forward vibes that blend lifestyle and productivity.
• Weekend ritual: Beach walk at Windansea or Cardiff by the Sea, followed by a slow brunch at Great Maple or Morning Glory with friends.

Twofold wouldn’t be at the loudest party — she’d be in the spots

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
A special shoutout to my co-founder, Kenna Whitnell — a brilliant biochemist and cosmetic chemist who helped bring Twofold to life. ✨

Kenna’s deep expertise is the reason our mirrored ingredient formulations exist — aligning what goes in your body with what goes on your skin. Her ability to merge science with simplicity is at the heart of everything we do.

Twofold wouldn’t be Twofold without her vision, rigor, and devotion to reimagining self-care. Here’s to building something bigger, together. 💚

Website: https://Www.twofoldwellness.com

Instagram: Twofoldwellness

Linkedin: https://Www.linkedin.com/twofoldwellness

Other: Instagram @twofoldwellness
TikTok : @twofoldwellness

Nominate Someone: ShoutoutSoCal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.