Meet Blake Berman | CEO of Spade – Revolutionizing Healthy Soda

We had the good fortune of connecting with Blake Berman and we’ve shared our conversation below.

Hi Blake, is there something that you feel is most responsible for your success?
The most pivotal factor behind our success, and the triumph of the Spade brand, is our unwavering commitment to prioritizing the brand itself before anything else. We understand that drawing people in begins with a compelling and relatable brand identity. We’ve invested substantial effort into comprehending our target demographic inside-out, ensuring that our brand resonates deeply with their values and preferences.

Equally important is taste. Taste reigns supreme in the beverage industry. We know that regardless of how healthy or appealing our brand might be, if it doesn’t taste exceptional, people won’t return for more. Our dedication to crafting a product that delivers on taste while aligning with our health-conscious brand is a testament to our commitment to quality.

Lastly, simplicity and scalability are fundamental. We’ve designed a product that’s easy to understand and can be embraced nationwide, from coast to coast and across central states. This scalability ensures that our healthier soda is desired and accessible to a broad audience, driving our success not just in niche markets but on a national scale.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Spade is not just a business; it’s a mission-driven venture that’s redefining the beverage industry. What sets us apart is our unwavering commitment to creating healthier soda alternatives that prioritize taste and quality. We’re proud to offer beverages made with all-natural ingredients, zero sugar, and added electrolytes, satisfying the cravings of health-conscious consumers without compromise.

Our journey to where we are today has been far from easy. Like any startup, we encountered numerous challenges along the way. Building a brand from the ground up, especially in a highly competitive industry, required relentless dedication and a willingness to adapt. We’ve learned that resilience and staying true to our vision are key to overcoming obstacles.

Our story is one of passion, innovation, and sustainability. We want the world to know that Spade is more than just a soda brand; it’s a movement towards healthier choices and a more sustainable future. We’re here to inspire positive change in how people perceive and enjoy sodas, and we invite everyone to join us in this delicious and guilt-free journey.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Here’s a compilation of activities I’ve put together for a week of exploring San Diego with a friend who’s visiting for the first time:

– Enjoy the sunshine on the beaches of Pacific Beach.
– Have some daytime drinks at El Prez in Pacific Beach.
– Visit Sushi Kuchi in Pacific Beach for $1 Sake Bombs and affordable sushi.
– Get a workout in at Fit in Mission Beach.
– Indulge in a brunch at Morning Glory in Little Italy.
– Watch the sunset and savor burritos at Kate Session Park.
– Take a walk across the border into Tijuana to visit the water park and savor authentic tacos.
– Go sailing in Mission Bay.
– Golf at Torrey Pines.
– Relish a steak dinner at Born & Raised in Little Italy.
– Enjoy a sushi dinner at Lumi in Gaslamp.
– Experience a night of bar hopping in Gaslamp.
– Explore various breweries throughout San Diego.

Who else deserves some credit and recognition?
I want to express my gratitude to several important individuals in my life, starting with my father, Stephen. He’s the source of my entrepreneurial drive, and without his influence, I wouldn’t have had the courage to launch Spade. Moreover, I’ve never posed a question to him that he couldn’t answer; he’s the quickest thinker and most street-smart person I know.

I also want to extend my appreciation to my mother, Sheila. Her kindness and selflessness keep me grounded. She exudes love, and anyone who meets her instantly becomes a friend. It’s a quality I aspire to maintain in my daily life, and she’s always been there for me during moments of career and life challenges.

I must acknowledge my fiancé, Lexi, whose unwavering support has been instrumental in overcoming the numerous hurdles we’ve encountered while launching Spade. Her determination and work ethic in her own pursuits inspire me to relentlessly strive for success. She pours 110 percent effort into everything she sets her mind to, setting a standard that encourages me to pursue nothing short of perfection in my endeavors.

Lastly, I need to recognize my Co-Founder, Jake, who happens to be my cousin. He’s been by my side since the inception of this venture, and his unwavering confidence in our brand and vision helps dispel any doubts I may encounter. With him as my partner, I genuinely believe that nothing can impede us from achieving greatness.

Website: www.drinkspade.com

Instagram: https://www.instagram.com/drinkspade/