Meet Billy Carter | Entrepreneur, Event Curator & Community Leader

We had the good fortune of connecting with Billy Carter and we’ve shared our conversation below.

Hi Billy, is there something that you feel is most responsible for your success?
The most important factor behind my success and the success of my brand is strategic leadership and authentic community engagement. From a young age, I’ve understood the power of leadership, whether through my entrepreneurial journey starting at eight years old, my involvement in Greek life at SDSU, or co-founding Celebrity Entertainment Group LLC with Brian Levett.

My ability to build genuine relationships, understand people’s needs, and create memorable experiences has set my brand apart. Whether it’s curating nightlife experiences in San Diego, organizing large-scale events, or launching a music festival, my success is rooted in vision, adaptability, and a deep connection to the community I serve.

Additionally, resilience and execution play a huge role. I don’t just dream—I take action. I’ve faced challenges, but my ability to pivot, stay disciplined, and keep my focus on the bigger picture has been key to growing my brand and making an impact.

What should our readers know about your business?
My business, Celebrity Entertainment Group LLC, is a premier nightlife concierge service that specializes in curating unforgettable experiences for celebrators in San Diego. Whether it’s a bachelor or bachelorette party, birthday celebration, or a group of tourists looking for the best night out, we ensure that our clients have seamless, elevated, and VIP-worthy experiences.

What Sets Us Apart

What truly differentiates us is our deep-rooted connections, insider access, and personalized approach to nightlife. San Diego is a vibrant city, but navigating its nightlife scene can be overwhelming, especially for celebrators. We take the guesswork out of the equation by providing expert recommendations, exclusive venue access, and tailored experiences that match our clients’ energy and preferences.

Additionally, my background as a community leader and event curator at San Diego State University has allowed me to build authentic relationships with venues, promoters, and industry professionals, ensuring our clients get the best service possible.

What I’m Most Proud of & Excited About

I’m incredibly proud of the impact we’ve had on San Diego’s nightlife and tourism scene. We’re not just facilitating nights out; we’re creating lifelong memories for people who come to celebrate major milestones. What excites me the most is the expansion of our brand into larger-scale events, including a music festival that will bring together music, culture, and community in a way San Diego hasn’t seen before.

Beyond nightlife, I’m also proud to have co-founded a social media company with Novian Cherry, which is focused on helping brands, businesses, and public figures amplify their digital presence. In today’s world, social media is a powerful tool, and we’re dedicated to helping clients maximize their impact through strategic content creation and branding.

The Journey & Challenges

Getting to where I am today wasn’t easy. Entrepreneurship comes with its fair share of setbacks—logistical challenges, financial hurdles, and the need to constantly adapt to an ever-changing industry. One of the biggest lessons I’ve learned is that relationships are everything. Building trust and delivering on promises has been key to long-term success.

I’ve also faced moments of self-doubt and exhaustion, but my resilience, strategic thinking, and the unwavering support of my community have helped me push through. The biggest lesson? Success isn’t just about working hard—it’s about working smart, leveraging your network, and staying adaptable.

What I Want the World to Know

I want people to know that Celebrity Entertainment Group is more than just a nightlife service—it’s a movement that brings people together through unforgettable experiences. I’ve always been passionate about creating, leading, and elevating experiences, and this business is a reflection of that.

My story is one of hustle, leadership, and community. From starting my first business at age eight to leading organizations at SDSU, co-founding Celebrity Entertainment Group with Brian Levett, co-founding a social media company with Novian Cherry, and now working toward launching a music festival, every step has been about building something bigger than myself.

At the end of the day, my goal is simple: to make sure people feel celebrated, connected, and part of something special when they experience San Diego nightlife with us.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend was visiting San Diego for a week-long trip, I’d make sure they got the full San Diego experience—from the best food and nightlife to iconic landmarks and hidden gems. Here’s the ultimate itinerary:

Day 1: Arrival & Sunset Vibes
• Check-in: Stay at Andaz San Diego for a mix of luxury and nightlife access.
• Lunch: Cesarina – One of the best Italian spots in the city, fresh pasta and an incredible ambiance.
• Afternoon: La Jolla Cove – Walk along the cliffs, see the sea lions, and soak in the views.
• Dinner: Born & Raised – A high-end steakhouse with old-school elegance and top-tier service.
• Drinks & Hangout: Rooftop drinks at The Nolen, offering some of the best skyline views in the city.

Day 2: Beach & Brunch
• Breakfast: Great Maple – A must-visit spot with the best maple bacon doughnuts.
• Beach Day: Mission Beach & Pacific Beach – Rent bikes, cruise the boardwalk, and hit the sand.
• Lunch: Oscars Mexican Seafood – One of the best spots for tacos, especially the battered fish tacos.
• Sunset: Sunset Cliffs – A breathtaking spot to watch the sun dip into the ocean.
• Dinner: Lionfish at Pendry Hotel – Fresh seafood and a trendy atmosphere.
• Nightlife: VIP treatment at Parq Nightclub, one of San Diego’s best venues.

Day 3: Adventure & Culture
• Morning Hike: Torrey Pines State Reserve – Scenic trails with ocean views.
• Brunch: Morning Glory – A pink, retro-style brunch spot with epic soufflé pancakes.
• Midday Activity: Kayaking in La Jolla – Explore the caves and see marine life up close.
• Evening: Little Italy Food Hall & Piazza della Famiglia – A great spot to eat, drink, and people-watch.
• Late Night: Raised by Wolves – A hidden speakeasy with a rotating bar entrance.

Day 4: Downtown & Old Town
• Breakfast: Cafe 21 – Farm-to-table dining with creative, fresh dishes.
• Day Activity: USS Midway Museum – Get a glimpse of San Diego’s naval history.
• Lunch: Lolita’s Mexican Food – The best carne asada fries in the city.
• Afternoon: Explore Old Town San Diego – The birthplace of California with historic sites and shops.
• Dinner: Himitsu – A hidden gem for sushi lovers.
• Nightlife: Bar hopping in Gaslamp Quarter, stopping at Trailer Park After Dark and Oxford Social Club.

Day 5: Hidden Gems & Local Favorites
• Brunch: The Mission Cafe – One of the best chilaquiles in town.
• Day Activity: Explore Balboa Park – Museums, gardens, and the famous San Diego Zoo.
• Lunch: The Crack Shack – A local favorite for next-level fried chicken sandwiches.
• Afternoon: Liberty Public Market – Food stalls, craft beer, and local vendors.
• Sunset: Mister A’s – Sip cocktails with panoramic views of the city skyline.
• Dinner & Drinks: Noble Experiment – A hidden speakeasy inside a burger joint.

Day 6: North County & Wine Country
• Morning: Head up to Encinitas for a laid-back coastal vibe.
• Breakfast: Pannikin Coffee & Tea – A converted train station with a relaxed atmosphere.
• Beach: Moonlight Beach – One of the best beaches in North County.
• Lunch: Jeune et Jolie – A Michelin-recognized French restaurant in Carlsbad.
• Afternoon: Temecula Wine Country – Take a quick trip up to Southern California’s best wineries.
• Evening: Vintana Wine + Dine – A rooftop dining experience with views of Escondido.

Day 7: Relax & Recharge
• Brunch: The Cottage La Jolla – A staple brunch spot with delicious benedicts.
• Day Spa: Fairmont Grand Del Mar Spa – Relax with world-class treatments.
• Lunch: Kettner Exchange – Elevated small plates and craft cocktails.
• Afternoon: Harbor Cruise – A relaxing boat ride around San Diego Bay.
• Final Dinner: Animae – A stylish, high-end Asian fusion restaurant.
• Last Drinks: ALTITUDE Sky Lounge – A rooftop bar with a view of Petco Park and the ocean.

This itinerary captures the best food, nightlife, adventure, and culture San Diego has to offer. Whether it’s luxury dining, hidden speakeasies, beach days, or VIP nightclub experiences, this is how I’d show someone the ultimate San Diego trip!

Who else deserves some credit and recognition?
I want to dedicate my shoutout to Kappa Alpha Psi Fraternity, Inc., The Delta Epsilon Chapter, and the San Diego State University community for shaping me into the leader and entrepreneur I am today. The experiences, mentorship, and lifelong bonds I’ve gained through these organizations have been invaluable.

A special recognition to Christina Brown, Donte T. Wyatt, TJ Brown, Kara Bauer, Courtney Charles, Jamie Stacks, Mauricio, Asia Johnson L, Brittany Capito, and my girlfriend, Asia Johnson—your support, friendship, and encouragement have meant the world to me.

I also want to acknowledge San Diego Mesa Community College, where I built a foundation for my academic and leadership journey.

To my Grandma Emma, Uncle Mo, my father William H. Carter, and my mother Camron Pate Flowers, thank you for instilling in me the values of resilience, hard work, and perseverance.

A heartfelt thank you to my mentor, Chef Geoff, whose guidance has helped me navigate both business and life. A huge shoutout to my business partners, Brian Levett and Novian Cherry, for being trusted collaborators and friends as we build something meaningful together.

Success is never achieved alone, and I’m beyond grateful for every person who has played a role in my journey.

Website: https://celebrityentsd.wixsite.com/celebrityent

Instagram: https://www.instagram.com/celebrity_entertainment?igsh=NTc4MTIwNjQ2YQ==

Facebook: https://www.facebook.com/celebrityentsd?mibextid=wwXIfr&mibextid=wwXIfr

Youtube: https://youtube.com/@celebrityentertainment9504?si=sIzv3UR8CSHZfvJf

Image Credits
Miguel El Direktor