We had the good fortune of connecting with Annie Delre and we’ve shared our conversation below.

Hi Annie, is there something you can share with us that those outside of the industry might not be aware of?
One thing most people don’t realize about coaching is how different it is from therapy. A lot of people lump them together, but they’re actually two very different approaches.

Therapy is for healing—think trauma, mental health diagnoses, and deep exploration of the past. Therapists are licensed professionals who are trained to diagnose and treat mental health conditions.

Coaching, on the other hand, isn’t about diagnosing anything. It’s all about forward movement—helping people get unstuck, set clear goals, and take action. While the past might come up, we don’t stay there. Instead, we focus on where you want to go and how to get there.

Another thing people don’t always realize is that coaching isn’t a regulated industry—meaning anyone can technically call themselves a coach (which is both cool and terrifying). That’s why it’s super important to do your research—check out their certifications, experience, and, most importantly, find someone whose approach feels like the right fit for you. Coaching should feel like a partnership, not a shot in the dark.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I run a coaching business designed to help women who feel overwhelmed finally get their sh*t together—whether that’s organizing their life, setting clear goals, or building confidence to make big moves.

What sets me apart is that I don’t just throw generic self-help advice at people. I take a structured, no-BS approach that blends deep self-discovery with practical, actionable steps. My coaching isn’t about endless reflection—it’s about forward movement.

One of the things I’m most proud of is how my business has evolved. When I first started, I wasn’t seeing much traction in my private practice, even though I had incredible success coaching clients through companies I worked for. It took a lot of trial and error, but once I put more energy into building my own business—showing up, refining my offers, and actually marketing myself—I started seeing real momentum.

But was it easy? Absolutely not. Growing a business is full of challenges, from figuring out what works to dealing with imposter syndrome and navigating all the behind-the-scenes logistics. I’ve had moments of frustration, self-doubt, and wondering if I was even on the right path. What helped me push through was focusing on progress over perfection and reminding myself that every challenge was just another lesson.

One of the biggest lessons I’ve learned is that success isn’t about doing everything—it’s about doing the right things. I used to think I had to be everywhere, posting constantly, trying every marketing strategy under the sun. But when I leaned into what actually felt aligned (like speaking, networking, and high-impact coaching), that’s when things really clicked.

At the end of the day, I want people to know that my coaching isn’t about fixing anyone—it’s about empowering them.

My goal is to help women create structure, accountability, and a sense of direction in their lives so they can finally stop feeling stuck and start making real progress.

I know what it’s like to feel overwhelmed and unsure of the next step, which is why I’ve built my business around making sure no one has to navigate that alone.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my twin sisters were visiting for a long weekend, I’d definitely keep it fun and relaxed.

First off, no ferries—we get seasick, so we’d be sticking to dry land, thank you very much.

We’d kick things off at La Jolla Cove. One sister’s all about the beach, and the other is obsessed with animals, so the sea lions would make her day. After that, we’d grab brunch somewhere nearby and then head to Balboa Park for a walk (we’ll skip the museums—there’s too much to see outdoors to be stuck inside!). Dinner at George’s at the Cove would be perfect for a sunset view.

The next day, we’d check out Coronado Island, walk around the hotel, and just enjoy the beach vibes. We’d grab tacos at Cafe Coyote in Old Town and maybe do a little wandering through the shops.

To finish off the weekend, we’d hit up Sunset Cliffs for some peaceful views, then wrap it up with dinner in Little Italy. Oh, and I’d definitely take my sisters to Verbatim Books in North Park at some point because I think they’d love it as much as I do.

Who else deserves some credit and recognition?
I have to give a huge shoutout to my sisters. They’re twins and 12 years younger than me, so I’ve always felt like a second mom to them.

Growing up, I saw how important it is to have the right support and tools to navigate life’s challenges. While they didn’t have all the same struggles I did, I always wanted to teach them how to be empowered, stand up for themselves, and handle whatever life threw at them with confidence.

That desire to help them find their voice has definitely influenced the way I approach coaching. It’s about helping others feel strong, capable, and ready to take on the world, just like I want for my sisters.

Website: https://www.anniedelre.com/

Instagram: https://www.instagram.com/coachanniedelre/

Linkedin: https://www.linkedin.com/in/annie-delre/

Facebook: https://www.facebook.com/profile.php?id=100084405622928

Youtube: https://www.youtube.com/@anniedelre

Other: Women’s Facebook Group: Authentic & Ambitious Women Getting Their Sh*t Together
https://www.facebook.com/groups/902079474247831

Image Credits
Marcy Browe, Brand Photographer

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