Meet Addie Rawr | Illustrator + Entrepreneur

We had the good fortune of connecting with Addie Randler and we’ve shared our conversation below.

Hi Addie, what is the most important factor behind your success?
The most important factor behind my success with the brand has to be my constant positivity as a business owner. We’re currently in the world where social media and word of mouth can determine where your business will go, so keeping a good reputation and positive outlook has helped my business tremendously, I guess it comes naturally because I’m a very private person, so bashing clients or customers online just doesn’t happen to me. I’m also an optimist and believe in the law of attraction. So I always put out the energy I want me and the business to attract.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Art & Ambition Studios is the mother company, but most know of the brand Addie Rawr which follows under my company. I started Art & Ambition Studios in 2012 while still in college. Honestly I had no idea what I was doing but I knew I wanted to have a creative business. Once I started to put my artwork out to the world when Instagram first got hot in 2014 ish, I developed Addie Rawr the brand. It was easy since I’m a self taught artist who has a formal education and layout design and branding. I was able to take something I just loved to do as a hobby and transform it into this kinda big deal brand. The biggest thing I’ve learned is to always stay true to yourself. I always knew what I wanted to do and how I wanted my artwork and brand to be represented. It’s super easy to get caught up in trends and culture hype that isn’t aligned but you feel like you have to do to stay relevant. I had a very brief moment of needing to feel relevant, I was painting cartoon characters and doing pop culture things. It was very short lived to the point most people would never know. It took me having to remind myself exactly why I wanted to start my own company to never go back to creating just trends. I know I wouldn’t have got my brand this far, because as we know, trends die. Now my brand exudes longevity in every piece and product.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am a huge foodie, so when I have friends in town we have to hit multiple places to eat. Usually it’s not a full meal but a little of something from everywhere. Food halls are popular right now and I love that since you can try so many different foods in one place. I’m not a routine person, so I love just finding out what’s going on in the city at the time and trying that out. Sometimes it’s a new restaurant opening up, a comedy show, my favorite singer having a small intimate concert or even better, a festival going on. Exploring different things every single weekend is how I drag my friends around and I know it’s the best way to have fun.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate this to my brother in Heaven who I loss in 2020. My biggest supporter, the person I turned to for every problem or proud moment in my life. I wouldn’t be where I am at all without the support of you Duke!

Website: AddieRawr.com

Instagram: Instagram.com/addierawr

Facebook: Facebook.com/addierawrrr

Other: Pinterst.com/addierawrrr Etsy.com/shop/addierawr