Meet Jeremy Storton | Beer Educator and Freelance Mixed-Media Content Producer.

We had the good fortune of connecting with Jeremy Storton and we’ve shared our conversation below.

Hi Jeremy, we’d love to hear about how you approach risk and risk-taking
I believe many people have an unhealthy perspective about risk. All of life is risky. We are far more likely to be in a car accident than be bitten by a shark, yet we all fear sharks and don’t think twice about driving every day. If the pandemic and even the 2008 recession taught us anything, it’s that our perception of safety and security can be shaken from under our feet without warning.

Due to this perspective, for me, it is far more rewarding and secure to work for myself and build a diversified skill set along with building a higher level of knowledge and authority in a business that has weathered every storm for thousands of years.

This is why I have pursued higher knowledge and certifications to be an educator in the beer business, and running my freelance business offering writing, copywriting, photography, video and audio production. Besides finding purpose in beer, food, water sports, and the cultures behind them, I wanted to do work that is always in demand and can be applied anywhere.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I had an English teacher in high school that taught us the best question we can ask is, “So what?” By asking “so what, ” we learn to evaluate the value of something to our lives. The importance of a novel, a song, a movie, a relationship, a news report, etc. can quickly be evaluated by trying to answer this question. If there is no good answer, then perhaps we should simply move on.

I also believe in the power of a well-told story. Stories are the best, quickest and easiest way for us to download information into our brains that we can access at will. I do my best to share stories through my work to convey information and, especially, why it matters.

My goal in everything I create is to educate, motivate and inspire people to seek and lead better lives. In the end of it all, I want to answer the question, “so what” and share it with as many people as I possibly can.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Hands down, my favorite place in San Diego is sitting on a bench and looking out at the sailboats moored in the harbor. In the distance, there is usually an aircraft carrier with the Star of India just down the boardwalk. I would also take them on a hike through Torrey Pines, then camp and surf at San Elijo state park.

For Italian food we’d have to go somewhere in Little Italy, then get margaritas and nachos in Old Town. I also had my wedding reception at Tom Ham’s Light House and they have excellent seafood as well as a killer Niçoise salad.

Of course, we’d have to go to some breweries. Resident, Pure Project, and Belching Beaver are at the top of my list.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I am a beer professional and Advanced Cicerone due to many people who have helped me along the way. Most directly responsible for where I am now is my buddy Ross Kennedy who introduced me to beer in Bend, Oregon and homebrewing, Three Creeks Brewing who introduced me to the Cicerone Program, Central Oregon Homebrewers Organization (COHO) for continuing my love for beer and brewing, and my beer mentor, level 5 Master BJCP beer judge Randy Scorby for spending so much time teaching me about beer. I also have to thank my parents and my godfather for introducing me to better food and drink and my wife and children for tolerating so much time away and so much beer. There was… a lot of beer!

Website: goodbeermatters.net

Instagram: https://www.instagram.com/good_beer_matters/

Linkedin: https://www.linkedin.com/in/jeremy-storton-907ab150/

Facebook: https://www.facebook.com/GoodBeerMatters

Youtube: https://www.youtube.com/channel/UCeJqF6KYTf-hhQjNJ0-SLiQ

Image Credits
Photo credit for image of Jeremy in camera viewfinder goes to Jason Randles.