Thinking through whether to start a business – whether to take the risk, whether to go out on your own – isn’t easy. So we asked some entrepreneurs we admire to tell us about how they thought through the process of starting a business.

Elizabeth Leahy

Starting my own business was never just about owning a company—it was about creating a career that aligned with my passion for design, relationships, and making a meaningful difference in people’s lives. Throughout my career in the kitchen and bath industry, I discovered that the best projects are about so much more than beautiful spaces. Read More>>

Rachita Panchal

My decision to start my business came from realizing how much I wanted to be a part of bringing love stories to life. I love getting to know each couple beyond the wedding itself—learning about their journey, their backgrounds, their traditions, and the family dynamics that have shaped who they are. For me, wedding planning is about so much more than organizing an event. Read More>>

Catherine Paraiso

I’ve been journaling since high school. Back then, my pages were filled with doodles and little written snapshots of my everyday life. Eventually, I wanted to decorate my planner with stickers — something cute, something me. But when I looked around, I realized those kinds of stickers weren’t available online or offline. So I started making my own and posting them on my socials. Read More>>

Adam Wright

Finding a place and space to bring people together with fitness as our main point Read More>>

Amanda Abruzzo

Honestly? It started with frustration. I kept watching agents spend thousands of dollars on leads, boot camps, seminars, and then the upsell into the next thing, and the next thing. And I’m sitting there thinking, none of this is how I built my business. I built mine by showing up, making friends, and being genuinely interested in people. Read More>>