Meet Joanne Yun | Food Business Graphic Designer

We had the good fortune of connecting with Joanne Yun and we’ve shared our conversation below.

Hi Joanne, we’d love to hear more about how you thought about starting your own business?
Starting my own creative business has always been in the cards. When I was working full time, I almost always had something else going on simultaneously to help keep me in touch with other industries and make some side money. It wasn’t until 2024 where I started to seriously feel like it was time to make the leap, and so I made the crazy decision to quit my day job to pursue my business in January 2025. The best way I can describe the feeling is like an eagerness to work on your ideas when you wake up every morning but feeling shut down immediately knowing you need to be somewhere else. There was no real plan and only potential project leads, but I felt strangely confident with the transition. I knew I needed to do this for myself at some point in my life because I didn’t want to be stuck with a big “what if” situation down the line. I also started a 10-week course with a creative business coach to guide me in the right direction. There are still so many things I need to learn, but I learn best by doing. It’s a scary thought stepping into the unknown, but it’s also an exciting time for me!

Alright, so let’s move onto what keeps you busy professionally?
I have been working as a graphic designer for 10 years across multiple companies, but I enjoyed being a part of the hospitality industry the most. With my background in fine arts and interest in food growing up, it only made sense that I combined everything I know and love into my career. I always compared myself with others, and if I wasn’t the best at something, I felt like it wasn’t worth sharing. Because of that, I mostly kept my work to myself. For whatever reason, I’ve always had an itch to freelance but never felt ready, and I seriously thought about it for a year before I felt comfortable to do it. I’ve learned to share my work and process more openly, and to not be stuck in my head. I told myself that if I was actually trying to pursue freelance, I needed to change. Now I get to choose the projects that interest me and directly support others that have a dream of establishing their own food & beverage business. I believe if you want to help others, don’t be afraid to take the steps to get there, because you can’t expect results without putting in the work and effort. I want to help small businesses establish their branding and share their culture through food, because it’s a way to bring people together.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would visit the places that are unique to SoCal. Activities-wise, we would go to the beach and potentially a theme park like Disneyland. For food, there are so many options, but In-N-Out tends to be a go-to as well as tacos and Korean BBQ. We would probably get boba and visit any of the restaurants from Kei Concepts or Chubby Group.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to shoutout my family because they’ve been very supportive of me pursuing a creative field at a young age. They, along with my friends, provide me opportunities to use my skills for church, their own business ventures, and personal commissions. A special shoutout to my husband, Charles, because he has given me the support I needed to make the leap. I also want to thank my community at The Scrib for being my creative backbone and my business coach, Laura, and her team for confidently guiding me on this transition.

Website: https://mydailyjo.com/

Instagram: https://www.instagram.com/mydailyjo/

Yelp: https://www.yelp.com/user_details?userid=Z_hyxHP8QrLXW04Hifdj4A

Youtube: https://www.youtube.com/@mydailyjo