We had the good fortune of connecting with Lindsey Aiello and we’ve shared our conversation below.

Hi Lindsey, what is the most important factor behind your success?
The most important factor behind the success of Preferences is my unwavering belief in myself. Of course there are days where doubt creeps in, confusion arises, or fear takes over, but I have a vision that deep down, I know I’ll see through. Despite the challenges of owning a business, I continue to believe in my ability to create an engaging product with an impactful mission.

An entrepreneurial journey can be a loneIy one, and having a strong support system is crucial. I am lucky enough to have friends, family, and a partner who believe in me, but it wasn’t always like that. At the beginning of my journey, I would be characterized as naive for thinking I could create a party game from scratch. And they weren’t wrong! However most visionaries and entrepreneurs have to be a bit naive, otherwise we won’t be brave enough to take risks.

Risks require blindly jumping off ledges, not knowing where or how you’ll land, but jumping anyways. I took a leap of faith with Preferences. I had never started a business or created a product, but deep down I knew if I tried, I would succeed.

This doesn’t mean, that because I have faith in myself, the road to success is easy. In fact, it’s very difficult, and I’ve only just started. But the belief in myself, and the greater mission of Preferences is what keeps me going.

What should our readers know about your business?
1 in 4 Americans have zero friends to confide in, and having poor social connections is as harmful to your physical health as being an alcoholic, or twice as harmful as smoking cigarets. It’s clear that our health and happiness are directly related to the quality of our relationships. But for most, creating friendships and initiating conversation feels a bit… awkward. That’s why we’re on a mission to make meeting new people feel less intimidating and more fun!

While Preferences is of course hilarious and raunchy, it can be much more than that. Playing this game offers a creative way to strengthen relationships and connect with people, whether you just met them, or they’re lifelong friends. Preferences creates an opportunity to be YOU, sharing things about yourself that people may have otherwise never known.

It has been almost 3 years since the inception of Preferences, and we have only just begun. Our goal is to spread this game all over the world, helping people connect with others in a fun and welcoming way. Although the journey has not been an easy one, having a strong mission helps us continue on this path of making everyone’s new favorite party game!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
San Diego is one of the best places in the country! I am a little biased as I’m from here, but I think most would agree. But if I were to have a friend visiting, there are definitely a few things we couldn’t miss. One being making it to all the beaches. My favorite few are law street, marine street, windansea, and of course La Jolla to check out the seals and maybe do a little snorkeling. I’d have to hit up my personal favorite taco shop – Roberto’s on El Cajon Blvd, and one of my favorite Italian restaurants – Old Venice in Point Loma. I also love to hike up Tory Pines so that would also be a must, hitting San Diego Blenders on the way home for an incredible acai bowl.

Who else deserves some credit and recognition?
One of the biggest lessons I have learned in starting a business is that it is impossible to do it alone. I would like to give a HUGE shout out to all the friends and family who have supported me along this journey. Yes, at some points there was a little bit of doubt, but that doubt kept a fire burning inside of me. There are many people who have continued to support me, shown up to events, listened to me vent about the challenges I was facing, and who gave me ideas on how to move forward. I would not have been able to do it without those people and I am forever grateful!

Website: https://preferencesgame.com/

Instagram: https://www.instagram.com/preferences.thegame/

Linkedin: https://www.linkedin.com/in/lindsey-aiello/

Image Credits
Ashter St. Studio

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