To persevere or to pivot is a question that do-ers have been asking themselves since the beginning of time. It’s never a straight road when you are doing something new, blazing a trail, breaking a ceiling, or pushing boundaries, so it’s only natural to wonder whether to give up midway. How do you know whether to keep going or to give up?

Ashley Williams | Founder/Owner

I love this question, because as an entrepreneur I have encountered blow after blow when it comes to building my brand. I have had my Meta Ad account disabled, I have had inventory issues, cash flow issues, and yet here I am. Still standing strong and pushing forward because I believe so much in my brand that giving up has never been an option. It has always been how do I overcome this next hurdle. And when I do, I feel so invincible and ready to take on the next challenge! But celebrating the small wins in between has also helped me to stay strong and keep going! Read more>>

Sanaz Aghachi | Owner at Trillion Candle

Giving up is never an option-(Unless you don’t want it to work.) As long as there are different avenues to take, keep going. I have been working on my candle company for 8 years. I didn’t make money for first 4 years. If I had given up, I would’ve still been at 0. Of course, I am still not where I want to be, however there is progress and growth. Again, if I give up now, I am at 0. It is better to have something and keep working for it, then giving up and being at zero. Find something you love and crave, and keep going. Read more>>

Nick Defalco | Podcast Host

This is an interesting question for sure. And it’s not a simple one to answer either. At least for me, this is an idea that I struggle with every week. It ebbs and flows and is not something I would ever answer on a whim. I’m not going to lie, there are days, weeks even that I want to give up. I do not want to devote the time or the money or the attention that is required to run a weekly podcast. And Realistically I barely give it the attention it really deserves. I have a full-time job, sometimes two, I have hobbies and friends, and things I want to do and have to do to keep my life afloat. Read more>>