Meet Yasmine Grignard | Conscious Marketing for Mission-Driven Brands

We had the good fortune of connecting with Yasmine Grignard and we’ve shared our conversation below.

Hi Yasmine, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?

I didn’t grow up dreaming of owning my own business and I certainly never thoughts of everything I would be learning while doing so. Yet here I am. To be honest, it’s the most challenging thing I’ve done and still doing and at the same time the thing that made me grow as a person the most.

One of the biggest lessons I learned is that my business is a reflection of who I am as a person. That means that I constantly have to face my personal fears and limiting beliefs and rely on my strengths. In order to have a successful business, I need to take care of myself, learn to set boundaries, check in with how I feel about money, learn to trust my intuition, and grow my self-confidence. And just go for it and stop waiting to be perfect or 100% ready!

I used to see my life as segmented – my work life and my personal life. Today I see my work as an aligned part of who I am and I really believe we can all make a difference!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

I started Share Your Bright Side to help other mission-driven entrepreneurs and small businesses share their messages and what they do with their communities using the power of conscious marketing.

There are two things I’ve noticed in the business world:

1. There are a lot of great companies, amazing projects, and positive business owners out there! But consumers don’t always know about them, they don’t know their stories, they don’t know their mission, they don’t understand the company’s business model. And sometimes, business owners don’t see it for themselves either!

Unfortunately, we’ve been conditioned to buy low-priced unethical products or do things a certain way for so long. When businesses come with a new idea, they have a chance to step into the shoes of an educator. By explaining the why behind their business, by providing valuable information on the industry, by sharing their dream behind their brand, the values behind who they are…

Then I really believe we can make the business world more authentic. And that’s what I help companies do! And because I own my business, I know how hard it is to talk about ourselves and promote what we are so passionate about. Having someone external to your company come in to help you strategize is a game-changer. Someone who gets you but who has the necessary distance to see what needs to be done.

2. Marketing is all around us and has a huge impact on how we feel and see the world. The lack of diversity in ads, how social media is responsible for depression, low self-esteem, and more…

But the problem in itself isn’t social media or online marketing. These are just tools. The problem is how we use them. By being more intentional and conscious in how we market our companies and our brands, we really get to make a positive impact on our audience. And we also get to enjoy it more and feel less eeky about selling our services and products.

And this is why I believe in the power of conscious marketing and creating strategies that feel aligned and more authentic.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?

Showing off San Diego to foreigners is my favorite thing to do!

Here is what I would do:

– a surf or dip in the ocean in North County. Beacon, Fletcher Cove, Del Mar…
– go hiking to Torrey Pines for Sunset, Cowles Mountain, Kwaay Paay. I’ve really started appreciating hiking when I came to San Diego.
– do a bonfire in Ocean Beach with friends & snacks. One of my favorite ways to get together and have a fun night.
– eat tacos at Salud, in Barrio Logan and City Tacos in North Park
– walk around the Leucadia Farmer’s Market on Sunday and stop by the Belgian fries place (the first legit Belgian fries in town I’ve found! And as a born-and-raised Belgian, you can trust me!)
– drive the Coronado Bridge and check out the view of downtown
– Enjoy the sunset at Sunset Cliff
– Do a yoga class on the beach with John Beck in Ocean Beach or at Sojourn Healing Collective with Kelly Mahoney
– Grab coffee at communal coffee in North Park
– Have pizza at Pizza Port in Solona Beach
– hang out at Liberty Station Market and enjoy the view at night from the park.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?

My mentor Hemalyaa has really helped me start my journey as the founder of my company. She helped me see the bigger picture and most importantly take the important steps I needed to get it started. I felt both super scared and excited to start working with her, that’s how I knew she was the one I needed close to me at that time in my life.

https://www.instagram.com/hemalayaa/

I also believe in the power of surrounding myself with other entrepreneurs. I love getting to know other badass people following their dreams. It is always inspiring and one of the best ways to feel supported when entrepreneur life gets tough.

Website: www.shareyourbrightside.com

Instagram: https://www.instagram.com/shareyourbrightside/

Linkedin: https://www.linkedin.com/in/yasmine-grignard/

Facebook: https://www.facebook.com/shareyourbrightside

Image Credits
alohafred & karma collective