We had the good fortune of connecting with Bonnie Taylor and we’ve shared our conversation below.

Hi Bonnie, what do you attribute your success to?
Being authentic and honest in front of my followers is the most important factor for my brand to be successful. Followed closely by giving detailed information to know exactly what to expect from every single thing that I share. Those who follow me @famdiego know by now that I don’t share anything unless it passes my family’s test first. If we genuinely like it, love it and use it, then it will come across as an honest and sincere thing to share and that’s what will keep people sticking around for more. Once they’re hooked on something, they’ll want to know how they can replicate that same experience for themselves. This is where the details come in because the best way for my followers to have that shared experience is to know exactly what we did to make that magic happen so they can feel it too.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My two little boys and I adventure all over San Diego finding new and old places to go, activities to do and things to eat! And then I share all about them with my community on Instagram @famdiego. But I don’t just share where we go. I’m known for being very detailed because I include all of the details and tips that any parent would want to know before they go. My favorites are those little hidden gems we discover that most people don’t know about; which then helps out those small businesses by bringing awareness and more visitors for them to grow too.

I started this @famdiego account because travel is such a BIG part of my life, it’s even how I met my husband. When we had kids I didn’t want to travel when they were babies and pack all. the. things. that babies need, so to feed my sense of adventure I started exploring our great city of San Diego. We’ve found so many fun and unique kid-friendly places that I couldn’t keep them all to myself. I started sharing about our city adventures to let other families know where they could find them too. Just by having new places to explore helped to focus my kids’ attention and energy on discovering new things, rather than on taking each others’ toys and sibling rivalry. Going on daily adventures has really connected us as a family and to instill in my kids a sense of wonder and curiosity about our world globally and locally.

Something that I’m most proud of from this venture is how many people from my community tell me they went to a place I suggested and they had a great day as a family. It makes me incredibly happy to hear that I’m helping families explore and create new memories together in some of our special places.

Throughout the year we find and share giving opportunities that children can get involved in. I love encouraging other families to show their own kids the importance of helping others and giving back to our community. Over the years, my community has collectively “adopted” over 15 local military families through the STEPS Christmas gifting program. I also share important health alerts and one such share saved the life of a little girl from a rare local disease that happens every other year. By making such big impacts in the lives our San Diego community is far greater than any success that will ever come from my brand.

Nothing good comes without hard work or effort put into it. It doesn’t seem like running a webpage and Instagram account is hard work, but it’s all relative. I’d just say it takes more time than what anyone would ever think. I also work from home part time in real estate, which adds to my trying to find a balance between all of my lives…work, home, school, mom, wife and adventuring. The only difficulty is in finding the time to not just do it, but to do them all well.

Along the way we’ve been fortunate to partner with some of our favorite places and museums to help share about new exhibit openings or what makes them fun for kids to explore. I also share some mom and kid-friendly products and things I come across that works for us and might work for others. I’m happy to be such an inspiration to help other parents get outside and explore with their kids. It doesn’t have to be everyday, but if I can inspire families to explore a new place once in a while and make some new memories with their families, that makes me happy to keep on sharing.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would bring out of town friends with kids first to spend a couple of days at Balboa Park. We’d start with a kid-friendly museum at either the Natural History Museum or the Fleet Science Center and on our way out grab a snack and drink to keep the kiddos going from either of their cafes, The Flying Squirrel or Craveology respectively. Then we’d walk around and find the bubble man or listen to a street musician along the way to the Palm Canyon for a short and easy kid’s hike near the bathrooms. A walk through the Japanese Friendship Garden (just before closing is the best time) and then a little iced tea or mochi treat from the Tea Pavillion. For dinner we’d get a patio table at Panama 66 and while waiting for dinner to arrive we’d check out the secret sculpture garden just behind the restaurant. Before we head home, we’d probably watch some roller skaters practicing their tricks at night in front of the art museum.

The next few days would be spent at the Embarcadero along the waterfront downtown. Walking, shopping and eating our way through Seaport Village would be a must. My kids love getting funky new socks from Sock Harbor, playing with the wind chimes, and picking out a kite from Kite Flite. We’d go fly kites at nearby Marina Park North with views of the Coronado bridge and boats cruising in front. Lunch from Eats By Sam, Mr. Moto Pizza or the San Diego Burger Co. are perfect for kids with an afternoon wine slushy for the moms from San Pascual Wine Tasting Room. Then we’d walk north along the boardwalk and take a tour of the USS Midway and Maritime Museum. The Harbor Tours and ferry to Coronado depart from here and this would definitely be a must do to show them the sights from the water. The downtown waterfront park nearby is a super fun place for kids to spend a few hours playing on the playground or splashing through the wading pools and fountains. A short walk across the street over to the Headquarters to show them the old jail that you can actually go into the jail cells and then grab some famous crispy cheese tacos and margaritas from Puesto to end the day.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband and local author B. Taylor Garcia has been the most supportive and encouraging for me to continue my brand.

Website: www.famdiego.com

Instagram: @famdiego

Image Credits
Bonnie Taylor @famdiego

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.